Adwords Hesap Yöneticisi

Crenvo İK

• Experience managing Google Adwords campaigns (preferably 1+ years)
• Working knowledge of Google Analytics, conversion tracking, e-commerce, PPC
• Strong quantitative analysis skills to optimize online marketing channels and provide recommendations on strategic decision making
• Analyze data, offer insights into performance, and make effective adjustments
• Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Comfortable speaking about and presenting data
• Proactive, disciplined, organized, self-starter and highly motivated

İŞ TANIMI

• Develop and tactically execute online customer acquisition strategies and campaigns for our client’s products
• Drive and execute large scale paid search (PPC) campaigns in the AdWords interface
• Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting
• Coordinate appropriately across other channels to ensure smooth integration of online advertising into our client’s overall acquisition strategy
• Manage all tactical aspects of running campaigns on key display programs
• Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc)