Brand Manager

Altıparmak Gıda A.Ş

• University degree preferably in Business Administration, Economics, Industrial Engineering and / or Marketing
• Preferably, minimum 4 years Brand Management experience in FMCG sector
• Has general knowledge of food sector legislation and other legal matters
• Experience in digital marketing
• Ability to work within cross-functional teams
• Experience in managing agency relations
• The ability to successfully carry out multiple tasks simultaneously
• Experience in controlling & tracking marketing budget
• Managed brand positioning and 360 degree brand communication
• Experienced in innovation management and launched at least two new product projects
• Experienced in shopper marketing
• Ambitious, achievement and result oriented personality with high level of energy
• Ability to run and report retail audits and consumer researches Nielsen, BHT, HTP
• Strong analytical and superior communication skills
• Excellent command of both written and spoken English
• Completed military service for male candidates
• Domestic and international travel without barriers

İŞ TANIMI

• Executes long term brand strategies and planning
• Supports the process of product development, packaging, pricing, positioning of the products related to his/her brand
• Coordinates preparation of market analyses, price analyses and consumer research
• Follows up the competition in the market
• Executes the advertising strategies (both Above the Line and Below the Line) and supports creating campaigns, promotions and indoor & outdoor activities to increase the market share
• Executes the marketing plan, annual budget and communication/media plan for the brand
• Supports organization of product launches
• Management of agencies and 3rd parties to deliver marketing plans
• Management of digital marketing ( Social media & campaigns )
  Follows up consumer activities and PR activities to strengthen the competitive advantage of the brand.