Brand Manager Altıparmak Gıda A.Ş

İstanbul(Asya)(Çekmeköy)

QUALIFICATIONS

  • University degree preferably in Business Administration, Economics, Industrial Engineering and / or Marketing
  • Preferably, minimum 4 years Brand Management experience in FMCG sector
  • Has general knowledge of food sector legislation and other legal matters
  • Experience in digital marketing
  • Ability to work within cross-functional teams
  • Experience in managing agency relations
  • The ability to successfully carry out multiple tasks simultaneously
  • Experience in controlling & tracking marketing budget
  • Managed brand positioning and 360 degree brand communication
  • Experienced in innovation management and launched at least two new product projects
  • Experienced in shopper marketing
  • Ambitious, achievement and result oriented personality with high level of energy
  • Ability to run and report retail audits and consumer researches Nielsen, BHT, HTP
  • Strong analytical and superior communication skills
  • Excellent command of both written and spoken English
  • Completed military service for male candidates
  • Domestic and international travel without barriers

JOB DESCRIPTION

  • Executes long term brand strategies and planning
  • Supports the process of product development, packaging, pricing, positioning of the products related to his/her brand
  • Coordinates preparation of market analyses, price analyses and consumer research
  • Follows up the competition in the market
  • Executes the advertising strategies (both Above the Line and Below the Line) and supports creating campaigns, promotions and indoor & outdoor activities to increase the market share
  • Executes the marketing plan, annual budget and communication/media plan for the brand
  • Supports organization of product launches
  • Management of agencies and 3rd parties to deliver marketing plans
  • Management of digital marketing ( Social media & campaigns )
    Follows up consumer activities and PR activities to strengthen the competitive advantage of the brand.

Preferred Candidate

Position Information