QUALIFICATIONS AND JOB DESCRIPTION
Since 2001 Cardtek provides
innovative end-to-end payment solutions for banks, processors, public transit services, retail and telecom operators to more than 150 customers in 25 countries across the globe.
With 15 years experience in EMV and
well-established products such as Card Management, Fraud Management and Central/Instant Card Personalization solutions Cardtek offers
piece of mind to its clients. Cardtek is also a leading player in
emerging mobile payment, open-loop transit and wearable payment technologies.
Cardtek’s award-winning scalable and robust solutions work
flawlessly with multiple technologies and platforms providing full
flexibility as well as offering a
complete set of
fast and
securepayment solutions that takes away the need of working with multiple vendors, while achieving the highest
compliance standards.
We are looking for an enthusiastic
Marketing Manager who holds the qualifications stated below.
- BSc. Degree preferably in Industrial Engineering or equivalent
- MBA or MA degree in Marketing is a strong asset
- Extensive international marketing management experience in IT and/or Banking sector esspecially in payment systems market
- Having excellent level of written/spoken English is a must
- No obstacle for travelling in Turkey and abroad
- Having a clean driving licence.
İŞ TANIMI
Managing whole marketing process of the company by carrying core responsibilities of:
- Setting local and international marketing goals in accordance with company’s master plan
- Preparing product/service segmentation plans in local and international markets
- Drawing, developing and executing the international marketing strategies
- Managing market research work by setting and coordinating Market Research Agencies’ activities
- Tracing, monitoring, anaylsing and reporting about the market and competitors
- Making Swot and Trend Analysis to analyze the segmented and interrelated markets
- Planning, mapping, launching, promoting, positioning the products and brands in current and potential markets
- Planning, managing and coordinating marketing instruments in accordance with the related divisions
- Generating rational and dependable product/market ideas for suitable markets
- Generating dependable data for pricing activities
- Experience in documentation for the sales collateral including produce brochures, data sheets, white papers, sales presentations, case studies, and product descriptions
- Supporting R&D/Product Development, Sales and Corporate Communications divisions about the marketing work needed.