Gaming Marketing Manager

İnteltek-Turkcell Grup Şirketleri

• University degree from a reputable university preferably in Business Administration or related field
• 5+ years of Marketing experience, with at least two years of digital or marketing agency experience
• Excellent negotiation and communication skills
• Experience working in online portals, gaming, or mobile gaming, is highly preferred
• Strong personal network
• Ability to balance corporate and guerilla marketing techniques
• Leadership and entrepreneurship skills
• Having commercial mind set
• Broad fluency in all forms of digital marketing and business knowledge
• Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction to optimize marketing programs.
• Excellent level of written and spoken English

İŞ TANIMI

• Develops annual marketing strategy and innovates to drive traffic that delivers against marketing and business objectives.
• Create/discover new levers, channels and strategies to grow platform’s users
• Leverage existing user acquisition channels, including advertising, awareness, integrated media, community and PR in developing a repeatable growth playbook spanning distribution across an app’s full lifecycle
• Plans to be developed based on financial and strategic goals and objectives, competitive and industry insights and trends; historical promotional results.
• Partner with business teams to understand overall business objectives and develop plans to capitalize on key product launches or seasonal moments while supporting value props that drive the business.
• Manage vendor relationships and annual negotiations
• Partner with cross functional teams to manage and execute marketing plans
• Leverage financial and analytic acumen to create sound marketing strategies
• Fosters idea development to produce innovative outcomes and ability to learn about new trends and apply progressive approaches to positively affect business.
• Effectively and appropriately communicates information and partners with marketing teams, merchants, vendors, cross-functional teams, marketing agencyies and own manager
• Recaps and analyzes marketing, campaign or promotional activity and consistently seeks and tracks effectiveness as relevant to the work, considers, operational, logistics and customer experience impacts to decision