Digital Marketing Specialist

Multinet Up

• University degree from a reputable, top-tier university in Engineering, Statistics, Economics or relevant field
• Min.2 years business experience in the digital marketing ecosystem
• Experience in fintech, payment systems, technology sectors is preferred
• Excellent level of written and spoken English is a must, French is a plus
• Experience in paid and unpaid digital marketing channels including but not limited to Google Adwords, Facebook Advertising, Social Media, Display & Programmatic Advertising
• Strong knowledge of online marketing techniques and emerging technologies in digital marketing
• Experience in setting up and optimizing campaigns across different channels
• Ability to ability to foster a multidisciplinary approach
• Results oriented, problem solver with provided resources and proactive thinker with decision making ability
• Takes ownership of given responsibilities and delivers
• Highly motivated, continuous learner with ability to work collaboratively as a team as well as across functions
• Efficient time management skills; ability to set priorities and meet deadlines
• Ability to effectively manage third party stakeholders and business partners
• Strong analytical skills and modelling capabilities with a great attention to detail

İŞ TANIMI

• Managing and optimizing B2B digital campaigns on all performance channels
• Planning, development and execution of digital campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules
• Establishing a continuously improving lead generation process (optimizing CAC) to support sales by conducting regular funnel analysis and identification of improvement areas
• Defining the correct KPIs for each campaign and executing marketing plans accordingly
• Monitor and evaluate ROI and KPIs and suggests actions to enhance said metrics
• Monitoring digital marketing trends in the sector, local competitors’ positioning and global best practices (with a special focus on payment systems such as prepaid cards, PSP, loyalty platforms both for B2B and B2C services)