Brand Pr/Communication Manager

PepsiCo Turkey

• Graduation from related universities/fields,
• Total experience of 8+ years: experience in PR agency (min 3 years) PR management in corporate side (min.5 years),
• Well organized & results oriented,
• High coordination and interpersonal skills,
• Good at influence & impact,
• Multitasking & good follow up skills,
• Excellent in Excel, PowerPoint,
• Fluency in English,
• Strategically thinking,
• Collaborative, has a power of suggestion,
• Good in networking,
• Innovative thinking.

İŞ TANIMI

• Leading development of annual brand PR calendar (projects, events, tools, and platforms) & activities,
• Working closely with PR & event agencies and coordinating execution of plans,
• Keep looking right celebrities, key opinion leaders and events to support brand strategy,
• Providing executional support on corporate PR projects.(AGRO, stakeholder communication calendar,etc)
• Increasing awareness of PepsiCo corporate identity for NGO's, media, business world,
• Understanding brand priorities working closely with marketing teams and guide & lead agencies to develop & execute effective brand PR activities/platforms in line with company strategic marketing agenda,
• Ensuring timely and quality execution of all PR plans and responding effectively to changing priorities / requirements,
• Reviewing PepsiCo & competitor brands news on written media and re-setting priorities making new plans where required and guiding agencies accordingly,
• Monthly press coverage controls for all PepsiCo & competitor brands and verifying control data with agencies,
• Increasing awareness of Turkey local successes & awareness preparing stories to be communicated through internal portal Pepline. (not limited to brand PR, also covering all Turkey business related actions, successes etc.),
• Preparing and sending monthly business update to the sector,
• Executing stakeholder PR agenda,
• Controlling department budget,
• Supporting all PepsiCo external communication events, interviews and agenda.