Brand Manager

Saat ve Saat San ve Tic. A.Ş.

As the leading & dynamic company in retail sector, Saat & Saat is looking for a Brand Manager who is passionate about uncovering and crystalizing targeted consumer insights and delivering innovative marketing campaigns, generating strategies that grow market share and brand's reputation, improving customer experience and driving growth.

The ideal candidate must have
* excellent command of the English language
* BS/MS degree in marketing or related field
* minimum 5 years of experience in retail sector
* proficiency in MS office rpograms
* leadership skills, disciplined personality & high follow up competency  
* excellent written and verbal communication skills
* strong research and analytical skills
* in-depth understanding of the company's current products and future concepts
* ability to think creatively and innovatively
* budget management skills and proficiency
* professional judgment and discretion
* analytical skills to forecast and identify trends and challenges
* familiarity with the latest trends, technologies and methodologies in graphic design, web design, etc.
* drive for results and leadership skills
* excellent understanding of the full marketing mix
* experience in identifying target audiences and devising campaigns that engage, inform and motivate
* be confortable working with numbers, metrics and spreadsheets

İŞ TANIMI

The job description involves:
* taking brand ownership and providing vision, mission, goals & strategies
* translating brand strategies into brand plans & brand positioning
* leading creative development and creating motivating stimulus to get targeted population to "take action"
* establishing performance specifications, cost and price parameters, market applications and sales estimates
* measuring and reporting performance of all marketing campaigns, and assessing against goals
* monitoring market trends, research consumer markets and competitors' activities to identify opportunities and key issues, to oversee marketing and advertising activities to ensure consistency with product line strategy
* monitoring product distributions and consumer reactions, anticipating bottlenecks
* brainstorming new and innovative growth strategies
* managing product portfolio, developing the brands with innovative marketing plans
* minimising the costs in sales activities and supporting sales profitability
* increasing the customer satisfaction