Payroll Banking Segment Manager

YAPI KREDİ

Qualifications:

· Graduated from top tier universities of Turkey or abroad with a degree in Engineering, Economics and Administrative Sciences or Management

· Preferably experienced in Marketing, Segment Management or CRM for minimum 7 years

· Team management experience is a plus

· Excellent command of both written and verbal English

· Self disciplined and self motivated profile

· Analytical result oriented mindset coupled with strategic thinking

· Strong communication and interpersonal skills with teamwork spirit

· Conceptual and innovative thinking with an ability to identify practical solution

· Effective team management with strong stakeholder management and navigation skills required to deliver results

İŞ TANIMI

Job Description:

· Accountable for implementation of overall payroll banking strategy including SGK pensioners within Retail Banking.

· The role holder will manage a team to define and execute payroll banking strategy for sustained profitability and growth of payroll customer base.

· Manages end to end customer lifecycle with onboarding, deepening and retention activities for payroll customers.

· Coordinates relations with SGK to maintain sustainable business flow for SGK pensioner customers

· Defines pensioners strategy within payroll business to attract more target customers

· Ensures ease of payroll customer onboarding through Direct Sales Force Team and branches

· Implements strategic actions towards reaching a higher profitability level for payroll customers

· Plans and executes marketing campaigns for target customer groups inline with overall Payroll strategy

· Works in coordination with key stakeholders to deliver seamless payroll customer experience

· Responsible from segment based KPIs of customer acquisition, customer churn & deepening and revenue

· Owns payroll banking goals, responsible for ensuring maximum return is achieved and customer is at the heart of the proposition; ensure all customer solutions and offers are consistent with the product and services mix