Consumer Insights Manager

PepsiCo Turkey

*Minimum 8-10 years of marketing research experience, primarily in adhoc business (quantitative/ qualitative) *Familiar with media research *Be client service-oriented for her/his internal interactions and be competent to manage different/ opposing needs & demands *Communication skills *University graduate (sociology, psychology, bus admin preferred) *Strategic thinking, analytical skills *Team management, development *Thinking outside the box *Fluency in English

İŞ TANIMI

 

• Manage Market Research
• Translate business/ marketing needs into research methodologies and translate research results and consumer insights into business actions
• Coordinate research agencies
• Plan, define and manage all phases of individual marketing research projects including proposal development, agency selection and management, sample design, questionnaire development, data collection, data processing, data analysis and reporting
• Design, propose and execute annual market research program which addresses key brand issues
• Build productive supplier relationships to achieve innovative & cost effective data procurement
• Support EER Beverages category lead in consumer understanding and strategy of Flavours across countries. Compling learning, aiding in research design, and coordinating with local teams.
• Support EER Beverages insights in framework creation and deployment.
• Work with GSG to undertake the Turkish leg of global projects (both innovation and activation) to validate the projects (both for use in Turkey and else where given Turkey is a proxy market)
• Ensure best research practices within PepsiCo Beverages and train relevant marketing personnel in these practices
• Develop and coach ARM
• Liaise with international teams as required to ensure that insights are shared and local practices meet with international specifications