QUALIFICATIONS AND JOB DESCRIPTION
The Digital Marketing Associate / Graphic Designer is responsible for creating a high quality, on-brand shopping experience for the Queen & Pawn customer. This position holds a key role to maintain a consistent design aesthetic for website, emails and online marketing. The design must inspire and inform the customer — providing both the best service and style tips — and communicate the inspiration behind the brand, seasonal collections and trends. The design must elegantly marry content and commerce.
Qualifications:
- Bachelor's Degree in Graphic Design or equivalent
- 1-2 years of work experience in a design environment, preferably in fashion or luxury
- Excellent command of both written and spoken English
- Solid writing and editing experience for digital media
- Experience of Content Management Systems
- Previous working knowledge of Content Moderation Systems (CMS) and analytics tools (WebTrends, Google Adwords, Google Analytics, Google AdMob)
- Extensive knowledge of Adobe CS5: Photoshop, Illustrator, InDesign, ImageReady Dreamweaver and/or Flash knowledge a plus UX design knowledge a plus Photo retouching and color correction
- Excellent time-management and organizational skills
- Acute attention to detail, instructions, spelling and grammar
- Solution-oriented, team-player
- Strong communication & analytical skills
- Ability to identify and interpret relevant fashion trends
- Highly creative, artistic, ability to think outside the box
- Strong sense of design, layout and proportion
- Ability to work in a fast-paced environment with multiple deadlines
İŞ TANIMI
Key Responsibilities:
- Consistently develop and deliver design assets that support the strategic goals of Queen & Pawn
- Execute brand and design elements including but not limited to mailers, lookbooks, in-store signage, packaging, logo/branding design
- Research and design concept imagery for presentation boards each season
- Design presentation boards from concept to completion and prepare visual aids for design meetings
- Create headers/stickers for design presentations
- Illustration: Sketching by hand and into the computer
- Work with Design Department to create and propose garment graphics inspired by seasonal print concepts
- Manage presence in social networking sites including Facebook, Twitter, Instagram, Pinterest, etc.
- Manage social media campaigns and day-to-day activities including content development, content planning, content sharing, fan relationship management, etc
- Create, update and maintain web content
- Create weekly newsletters
- Manage all on-line sales activities