ARVAL SME SOLUTIONS MARKETING ASS.MANAGER

TEB - Türk Ekonomi Bankası

• Study level: University or above
• Minimum 3 years of experience in a comparable environment, with proven marketing, and relationship skills (Preferably in the corporate services sector)
• Knowledge of SME customers and segmentation
• Good generalist able to integrate sales, marketing & communication
• Strong Communication, writing and negotiation skills
• Analytical thinking, excellent synthesis and presentation skills
• Computer literacy with experience in web publishing, multi-media tools
• Team spirit and development
• Good knowledge of Social Media
• English is a must

İŞ TANIMI

• Elaborate marketing & communication actions plans
• Obtain data to track marketing KPI performance
• Develop & manage the reports & KPIs from the CRM (with the Sales Support person)
• Provide assistance, if necessary, documents for prospects & customers (presentations, reports, PPT, letters, analysis, proposal management tools, reporting solution etc)
• Provide accurate management information on request.

• Provide the competitive & market analysis
• Actively identify opportunities to maximize sales opportunities, proposing innovative solutions
• Participate actions for the quality surveys
• Propose action plans to promote service quality and expert advice reinforcing the positioning of TEB ARVAL in the market.
• Implement & follow up Corporate actions
• Responsible for web site, structure and content reflecting Group Marketing guidelines  and interactive marketing and implementation of tools and e-initiatives to generate quality leads, improve retention, improve relationships and customer loyalty
• Prepare quantitative analysis and benchmarks

• Develop & provide regular E newsletters, E mailings… for prospects, clients
• Adapt Arval documents to the local market according to expressed need by TEB Arval Departments
• Participate suppliers’ selection (printing, editing, events, PR agencies, goodies…)
• Create and manage the marketing campaigns
• Manage the relation with Social Media Agency, design the strategy and provide content input, track performance of online channels.
• Manage the relationship with creative and PR agencies