Head of Analytics and Insight

TRT WORLD

At TRT World, we are committed to use data with advanced analytics to grow our audience base, design better products and make informed business decisions. TRT World is looking for an insightful, inspiring, strategic person to lead Digital Analytics & Insights department. The Head of Analytics & Insights will turn complex analytics into actionable insights to drive persistent audience growth and improve engagement across TRT World’s digital properties and content distribution channels.  This is a key strategic role that will identify opportunities for growth and shape our daily and long-term strategy for more engaged reader base.

KEY RESPONSIBILITIES

• Develop and manage Analytics & Insight Team
• Interact with the key internal business stakeholders – Newsroom, Programming and Digital – to understand needs and identify use cases that would benefit from application of machine learning or advanced statistical techniques.
• Use data to better understand what our readers and viewers are doing and why
• Help to determine KPI’s for growth of all digital properties and distribution channels.  Serve as the ambassador for a data-driven, analytical culture, where data and insights inform editorial and business strategy and decision-making.
• Oversee creation of effective, insightful, actionable information that is customized for its intended recipient
• Define overall company strategy for data and analytics
• Work very closely with Head of Audience Development to coordinate role of social media in content amplification throughout the organization.
• Constantly stay on top of industry trends and introduce innovation and best practices.