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Brand Manager

Yıldız Holding

İstanbul(Asya)

İş Yerinde

İş Yerinde

Job Type

Full-Time

Position Level

Manager candidate

Department

Marketing

Marketing

Application Count

455 application

Job Type

Full-Time

Position Level

Manager candidate

Application Count

455 application

Department

Marketing

QUALIFICATIONS AND JOB DESCRIPTION

  • Graduated from a reputable university majoring related departments
  • Preferably master or MBA degree in marketing or business
  • Min. 4 years FMCG brand management experience
  • Preferably international working experience
  • Excellent command of written and spoken English
  • High leadership skills to manage the teams, 3rd parties & peers effectively
  • Analytical mind with strong planning and organizational skills
  • Result oriented and highly motivated approach with entrepreneurial drive
  • High interpersonal & excellent communication skills
  • No military obligation for male candidates 


İŞ TANIMI

?Yıldız Holding, one of the largest and fast growing groups of Türkiye, which contains Ülker, Bizim, İçim, Cafe Crown, Alpella, Çamlıca, Uno, Godiva brands, is looking for a Brand Manager for Eksper Foregin Trade.
A brief job description of the position and preferred qualifications for the suitable candidates are defined below: 
  • Responsible for developing further years brand and category plans within company budget process
  • Managing closely the brands budget during the year
  • Portfolio management / optimization
  • Establishing brand platforms or executing the existing ones to communicate (360 if needed) and engage with consumers in the key markets
  • Developing and implementing strategies, IMP (integrated marketing plans) and 3-year innovation pipelines for brands and categories
  • Following and monitoring creative, media, digital, packaging and BTL agencies within budgeted parameters
  • Conducting marketing research with CI department in order to evaluate product & communication performance, understand consumers, category dynamics and trends to turn them into actions
  • Leading cross functional teams such as agencies, plant, domestic marketing, regional marketing, trade marketing, sales and R&D to coordinate launch, re-launch and line extension projects ? Tracking closely and reporting regularly the competitors activities, market developments and shares to recommend actions against to them
  • Secure brand P&L for each activity
  • Making field visit and consumer immersions in a regular base to unlock the trade and consumer insights
  • Responsible for providing necessary documents to the documentation department for Turquality projects
  • Being a main person in charge to build brand image & equity and increase awareness & trial rates
  • Follow up on our legal brand registration and protection 

Preferred Candidate

4 - 10 years of experience
Bachelor’s(Graduate), Master’s(Student), Master’s(Graduate), Doctorate(Student), Doctorate(Graduate)

Marka Müdürü pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

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Fast-moving consumer goods

Hakkımızda

Yıldız Holding’in 1944 yılında İstanbul’da bisküvi üretimiyle başlayan hikâyesi, bugün 300’den fazla markayla 5 kıtada 4 milyar insana ulaştırdığımız

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Detaylı Bilgi

Marka Müdürü pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Marka Müdürü Marka Müdürü Maaşları Marka Müdürü Nasıl Olunur? Marka Müdürü Nedir? Marka Müdürü İş İlanları