Brand Strategy and Communication Marketing Manager

Vodafone Telekomünikasyon A.Ş

Vodafone is the leading mobile telecommunications company in the world, with more than 315 million customers worldwide and presence in over 30 countries. Vodafone entered the Turkish market in 2006, and is continuing its investment in the country and its operations with great success.

• Experience in related field is must (6+ years)
• Solid experience in strategy/brand development for min 5 years.
• Bachelor Degree in business, master degree is a plus
• Project management and analytical thinking skills
• Multi-task management
• Problem solving & decision making
• Results-driven and delivery-focused
• Experience in a large multinational company
• Strong written,verbal communication skills&inter-personal skills both in Turkish and English

İŞ TANIMI

We are seeking a Brand Strategy and Communication Manager with the will and ambition to work in Consumer Business Unit, Brand Communication&Strategy Management Function.

• Develop the brand strategy; cascade and evangelize the strategy effectively to enterprise marketing.
• Work with segment and Marcom teams to make sure all marketing communication and activities are in line with brand strategy.
• Make sure branding guidelines and cues are followed properly in every marketing communication and activity.
• Identify key opportunities in the communication context towards the segment responsible.
• Define the short-term and long-term objectives for the responsible segment communication platforms in parallel to brand positioning.
• Create and manage the communication plans.
• Identify consumer learning gaps and fill with research needs.
• Build an integrate approach for customer experience in communication