İlan yayından kaldırılmıştır

Loyalty Programs Manager
Vodafone Telekomünikasyon A.Ş

İstanbul(Avr.), İstanbul(Asya)

İş Yerinde

Job Type

Full-Time

Position Level

Medium Level Manager

Department

Marketing

Application Count

297 application

Job Type

Full-Time

Position Level

Medium Level Manager

Application Count

297 application

Department

Marketing

QUALIFICATIONS AND JOB DESCRIPTION

Vodafone, one of the largest telecommunications companies in the world, has mobile operations in 26 countries (partnering with mobile networks in 55 more) and fixed broadband operations in 17 markets, serving 446 million mobile customers and 12 million fixed broadband customers around the world. Vodafone is strongly committed to lead the digital transformation in the Turkish Market, where the company has been operating and investing heavily since 2006.

University graduate (management, engineering or marketing related functions) / MBA is a plus
Minimum 8 years of experience
Skill in working with professionals from different areas
Strong communication and interpersonal skills
Strong analytical mind-set
Fluent in English (Spoken and written)
Proven experience in campaign management, partnership management, relationship management
Ability to build and develop effective cross-functional relationships, as well as business relationships with third parties
Specific knowledge and experience on loyalty programs – technologies, techniques, operations (campaign management, mobile applications, loyalty infrastructures)
Excellent communication skills and influence, with the ability to translate complex business issues into analytical and technology solutions
Proven ability to understand business strategies and commercial objectives, and to manage change trade-offs

İŞ TANIMI

We are seeking a Loyalty Programs Manager with the will and ambition to work in high performing Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting to Head Of Customer Value Management of Vodafone Turkey.

Define partnership strategy
Manage/Coordinate/Develop relationships with non-GSM brands which are current and/or potential partners of loyalty programs/partnership projects
Align and leverage new and existing business relationships to business objectives
Identify and select the best collaborators/opportunities
Understand and deploy collaborative best practices
Manage Vodafone loyalty programs/partnerships and develop strategy/design of new programs if necessary
Develop/Design program-partnership strategies aligned with customer segment strategies and manage the execution of the strategy
Manage relations with internal business units to understand objectives and translate these into relevant marketing programs
Provide consultancy and project management services to segments and sales units for solutions required in marketing partnerships
Coordinate internal stakeholders (Brand Management, Marketing Communication etc.) in order to define communication route consistent with program partners/brands’ needs
Interpret the outputs of programs, partnerships and campaigns and ensure to get regular reporting
Responsible from the product ownership/user experience of the loyalty platforms/partnership platforms
Organize/Coordinate internal teams and resources to satisfy execution plan/roadmaps
Direct the external program vendors for developing, planning and executing the loyalty programs/partnerships (both technically and operation wise).
Provide marketing operational excellence, so will proactively search for ways to improve efficiency of marketing capabilities and campaign management process
Be competent in the current platforms and will lead improvement of the systems
The role will have an important function of coordinating different departments, vendors and profiles of people to achieve successful loyalty programs.
The role manages a team of VF employees and teams employed by vendor under 3 units: 1. Loyalty Programs Team 2. Loyalty Agency team 3. Technical Vendor teams