Digital Marketing Manager

Danone Turkey

• University degree in a relevant discipline
• Minimum 5 years of Digital Marketing experience in FMCG sector is a must
• Excellent command of English
• Proven track record in developing, implementing and executing digital assets, campaigns, CRM and social media
• Proven success in leading agency partnerships as well as internal and external stakeholders
• Excellent project management skills
• Familiarity with CRM tools, Social media, Google Analytics, Search Engine Marketing  and RTB is an asset
• Proficiency in MS Office applications
• Strong passion and strength in consumer, customer and market understanding and insights to develop creative and innovative solutions
 

İŞ TANIMI

• Responsible for development digital strategy of brands (Lactamil, Aptamil & Bebelac) as a part of integrated connection plan
• Develops all ecosystem elements like website, CRM infrastructure, mobile applications and its link w/ offline touchpoints
• Develops creative campaigns & executions in digital (viral etc) in line with big brand idea
• Develops social media strategy & continuous improvement including social listening
• Responsible from digital media budget and working with agency on planning, buying, effectiveness of investment 
• Responsible from digital agency & media buying agency relations and seamless implementation of projects and activities
• Responsible of management with cross-functional team like sales/e-commerce, medical
• Continously tracks trends in digital world and competitive activities
• Closely monitors and analyzes digital plans & activities
• Lead indirect reporting line potential 1-3 people