CATEGORY MANAGER

Banvit A.Ş.

• Minimum 10 years in FMCG business in multinational companies
• Experienced in managing multi-disciplinary project groups (R&D, trade, finance, supply)
• Native Turkish speaker, advanced in English, experienced on working with collaboration of the regional office
• At least 3 years’ previous experience in similar role, with prior experience in Brand and Category management role

• Go Getter, self motivated, driven for results
• Great influencing skills
• Strong People leader

İŞ TANIMI

• Responsible for brand portfolio performance
• Define & manage brand portfolio strategy for ensuring alignment with agreed segment strategy
• Coordinate development & execution of annual brand plans, allocating and managing marketing and trade marketing budget
• Specify the performance objectives for each brand, in alignment with consumer segment and trade objectives
• Manage product development and brand profitability
• Develop consumer engagement programmes for different brands in line with approved brand strategies
• Design and execute brand activities, within approved programmes and according to cycle plan and budget
• Overview evaluation of executed activities, programmes and identification of performance gaps and learnings
• Champion innovation in products and processes to achieve competitive advantage