Assistant Consumer Market Insight Manager-Connect

UNILEVER

• University degree
• Min 2-4 years working experience
• Fluent in English
• Preferably experience in media/digital area
• Preferably no military obligation for male candidates

İŞ TANIMI

• Consumer insights on how people use media platforms and consume content and advertising on those platforms
• Media channel and multi-platform insights that define the role of each media channel
• Consistent measurement of media campaigns that enable the ability to analyze and extract learning that will drive business value and improve media investment
• Be responsible for leading a market or category within Connect
• Partner with the CMI market or category leads on business objectives/needs
• Be the expert on “all things media” for the market or category
• Lead learning on what works/doesn’t work, best practices, etc.
• Partner with Analytics to understand ROI drivers of the market/category
• Partner with the media agency/media team to understand campaign/brand performance/drivers
• Partner with the People Data Center to understand social listening/impact of influencers/etc.
• Lead the Consumer Journey work for the market or category in partnership with CMI Business Partner
• Lead integration of learning into the comms strat planning/channel allocation process
• Lead in-market tracking/optimizations for market specific initiatives (in partnership with the PDC/media agencies) or for global initiatives
• Lead digital measurement reporting for the category [global roles]
• Embed learnings across CMI community
• Be responsible for building and developing relationships within the global-wide Connect team and across key business partners within Media and CMI