Director of Marketing

Swissôtel The Bosphorus Istanbul

İŞ TANIMI

• Establishes relations with social organizations, clubs, associates, press, online media, protocol, government and municipality offices
• Keeps the data of these sources always up-to-date in our information systems
• Participates to various social and promotional events (even hotel’s not own event) in the hotel and outside of the hotel
• Plays an active role to find sponsors for the events of the hotel
• Coordinates with the local and foreign PR agencies that hotel works with
• Follows up award applications on behalf of the hotel and participates to award ceremonies to represent the hotel
• Welcomes and handles all press familiarization trips to our hotel
• Supports the guest relations activities of the hotel
• Monitors the media for the press impressions about the hotel, prepares monthly media clipping report and presents to GM and DOSM
• Assist the DOSM by preparing newsletters or other promotional materials
• Assist the DOSM by updating the press kit of the Hotel regularly
• Prepares and follows up the content of Swissper magazine
• Conducts photo shooting at hotel premises (with a professional photographer of related field) up to brand guidelines
• Responsible to prepare all hotel collateral up to Swissotel standards
• Works closely with design/advertisement agency in order to conduct marketing related duties
• Assists sales team for any guest and colleague related collateral and design format
• Identifies and analyzes issues, patterns and trends in customer requests & product performance
• Transfers the information to the appropriate departments so that they can respond accordingly
• Authors blog posts, articles, podcasts, videos and screencasts to communicate creative uses of networks from the simple to the very complex.
• Reports metrics on a monthly basis including recommendations
• Strategizes an effective marketing (above the line and below the line) strategy
• Maximizes brand visibility on all social media avenues including Facebook, Twitter, Instagram, YouTube, Trip Advisor, Wikipedia,
• Updates hotel’s content at all Online Travel Agencies (booking.com, Expedia.com etc.)
• Works closely with social media agency in executing digital marketing strategy of the hotel
• Runs social media campaigns with the help of digital marketing agency
• Participates in professional networking by following the prominent bloggers and online writers & attending events.
• Handles barter agreements with related partners in line with FRHI financial guidelines
• Responsible of media buying according to set budget and hotel’s media strategy
• Handles marketing opportunities that come from external potential partners
• Prepares content for all organizations that hotel is part of (Istanbul Convention and Visitors Bureau, Leading Hotels of the World, Signature Travel Network, TUROB etc.)
• Constantly seeks ways to improve the public picture and image of the hotel
• Performs other duties and special projects as and when assigned