Digital Assets Specialist

Türk Telekomünikasyon A.Ş.

• BA in Marketing, Business, Communications etc.
• Passionate for digital trends and aware of global best practices in industry
• Ability to work with outside agencies and maintain collaborative relationships with multiple internal business partners
• Self-motivated and able to work independently as well as part of a team in a fast-paced environment with multiple projects, tight deadlines and changing priorities
• Results-oriented with strong planning, project management and problem solving skills
• Proficient with Google Analytics or other Web analytics platforms
• Excellent MS Office skills

İŞ TANIMI

• Responsible for Consumer Marketing Business Unit’s websites‘ design, development and maintenance in line with digital marketing strategy
• Work closely with marketing teams to outline their needs and requirements
• Create project briefs, oversee  creative and production processes in line with business objective
• Evaluate creative work and provide feedback for revisions while ensuring brand consistency
• Act as liaison between marketing teams, agencies and IT teams
• Track and analyze website analytics; recommend and manage changes to improve the UX
• Provide strategic thought and tactical support on lead generation campaigns including A/B tests, calls-to-action and content recommendations etc. based on conversions
• Manage and execute implementation of SEO strategy