İlan yayından kaldırılmıştır

Base Marketing Specialist - Consumer Postpaid
Vodafone Telekomünikasyon A.Ş.

İstanbul(Avr.), İstanbul(Asya)

İş Yerinde

Job Type

Full-Time

Position Level

Specialist

Department

Marketing

Application Count

521 application

Job Type

Full-Time

Position Level

Specialist

Application Count

521 application

Department

Marketing

QUALIFICATIONS AND JOB DESCRIPTION

Vodafone, one of the largest telecommunications companies in the world, has mobile operations in 26 countries (partnering with mobile networks in 55 more) and fixed broadband operations in 17 markets, serving 446 million mobile customers and 12 million fixed broadband customers around the world. Vodafone is strongly committed to lead the digital transformation in the Turkish Market, where the company has been operating and investing heavily since 2006.

University degree (MBA degree is a plus)
Experience in marketing field ( 1+ years)
Retention, churn and up/cross sell activities is a plus
Project management and strong analytical thinking skills
Familiar with BI reporting tools (Business Objects, etc..)
Excellent command of MS Office applications
Multi-task management
Strong communication skills
Good presentation skills
Telecom sector experience is a plus
Proactive
Eager to team work
Energetic
Detail oriented

İŞ TANIMI

We are seeking a Base Marketing Specialist-Consumer Postpaid with the will and ambition to work in high performing Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting to Base Marketing Sn.Manager of Vodafone Turkey.

Role Purpose: Contribute to consumer postpaid subscriber base marketing churn & value management strategy and organize Customer Base actions with the aim to achieve superior customer satisfaction, maximize revenues by increasing customer lifetime and value while supporting sustainable brand differentiation based on Vodafone way.

Responsibilities:

Drive Post-paid Value Programme across aiming to contribute to the revenue growth of Vodafone Turkey.
Design and enrich new tracks contributing to value, prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
Drive the BTL Direct Marketing plan: Prepare the base marketing activities schedule / calendar in a consolidated plan, with all planned customer initiatives and activities for 3-5 year strategic, yearly and monthly plans and ensure the delivery of the plans on time
Define Lifecycle Framework and plan the actions in lifecycle stages, make the Business analysis with Finance and other parties, ensure revenue and churn impacts and cooperate with relevant parties
Align and prioritize the activities in accordance with the commercial benefit, strategic priorities and customer experience impact of the proposed activities and changes
Effective stakeholder management of key business relationships. I.e. Segments, IT and Channel owners

Key customers/interfaces: