İlan yayından kaldırılmıştır

Base Marketing Specialist - Consumer Prepaid
Vodafone Telekomünikasyon A.Ş

İstanbul(Avr.), İstanbul(Asya)

İş Yerinde

Çalışma Şekli

Tam Zamanlı

Pozisyon Seviyesi

Uzman

Departman

Pazarlama

Başvuru Sayısı

761 başvuru

Çalışma Şekli

Tam Zamanlı

Pozisyon Seviyesi

Uzman

Başvuru Sayısı

761 başvuru

Departman

Pazarlama

GENEL NİTELİKLER VE İŞ TANIMI

Vodafone, one of the largest telecommunications companies in the world, has mobile operations in 26 countries (partnering with mobile networks in 55 more) and fixed broadband operations in 17 markets, serving 446 million mobile customers and 12 million fixed broadband customers around the world. Vodafone is strongly committed to lead the digital transformation in the Turkish Market, where the company has been operating and investing heavily since 2006.

University degree (MBA degree is a plus)
Experience in marketing field ( 1+ years)
Retention, churn and up/cross sell activities is a plus
Project management and strong analytical thinking skills
Familiar with BI reporting tools (Business Objects, etc..)
Excellent command of MS Office applications
Multi-task management
Strong communication skills
Good presentation skills
Telecom sector experience is a plus
Proactive
Eager to team work
Energetic
Detail oriented

İŞ TANIMI

We are seeking a Base Marketing Specialist - Consumer Prepaid with the will and ambition to work in high performing Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting to Base Marketing Manager-Consumer Prepaid of Vodafone Turkey.

Role Purpose: Contribute to consumer prepaid subscriber base marketing churn management strategy and organize Customer Base actions with the aim to achieve superior customer satisfaction, maximize revenues by increasing customer lifetime, activity and value while supporting sustainable brand differentiation based on Vodafone way.

Lead the Prepaid Upsell Programme across aiming to maximise the prepaid value and achieve abone market ARPU performance in order to contribute to the revenue growth of Vodafone Turkey.
Interpret prepaid monetisation strategy into actionable programmes of activity for each channel and set volume and value targets by channel
Design and enrich new tracks contributing to value increase (incl 4.5G upsell) with a structured upsell matrix, prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
Lead the base management plan of Enjoy More
Drive the BTL Direct Marketing plan: Prepare the base marketing activities schedule / calendar in a consolidated plan, with all planned customer initiatives and activities for 3-5 year strategic, yearly and monthly plans and ensure the delivery of the plans on time
Define Lifecycle Framework and plan the actions in lifecycle stages, make the Business analysis with Finance and other parties, ensure revenue and churn impacts and cooperate with relevant parties
Align and prioritize the activities in accordance with the commercial benefit, strategic priorities and customer experience impact of the proposed activities and changes
Support all segments for activity stimulation and retention activities across all channels.
Prepare and track promo and loyalty roadmap, including BTL and ATL campaigns
Define the rules for optimization of channels and define the right channel for each offer/product
Effective stakeholder management of key business relationships. I.e. Segments, IT and Channel owners

Responsible KPI’s: