Shopper Marketing Specialist

VESTEL A.Ş

• Bachelor’s degree in Business Administration, Industrial Design, Interior Design, Economics or relevant disciplines, from a reputable university.
• At least 2-3 years of experience in shopper marketing, retail marketing and marketing.
• Eager to create communicational and heuristic structures to attract shoppers.
• Project management and process improvement expertise for customer experience design.
• Excellent creative and at the same time analytical look with a strong rational approach.
• Creative and innovative approach to solving problems.  Candidate should bring new perspectives and ideas and  can look through the eyes of the customers.
• Familiar with quantitative research tecniques and interpretation of results.
• Proven analytical skills combined with an sense of aesthetics.
• Ability to work quickly and accurately on multiple projects concurrently.
• Strong time management skills with the ability to work to tight deadlines and handle the pressure of last minute requests.
• Excellent communication and collaboration skills with audience sensitivity.
• Ability to function as a team member and get along with others.
• Good command of written and spoken English.

İŞ TANIMI

• In the area of "Shopper Marketing" concept, works on the store brand communication channels, strategic marketing, creation and implementation of the concept of customer experience.
• Leads customer experience and communication design, improvement, implementation and governance efforts in retail stores by following company’s work flows, strategies, market trends and as well by listening to the voice of the customer.
• Flows and contributes to the company retail strategy, in line with market trends and customer expectations, improving customer experience and retail channel customer loyalty strategy to design and put into practice to improve the brand perception.
• Creates and improves project plan. Identifies the gaps formed by customer expectations, making the necessary development work and suggestions for improvement. Makes a difference in retail stores against the competition.
• Project and strategy development in the direction of making merchandising and customer experience measurement results. Creates the merchandising segment and segment-based store communication.
• Gets involved in the creation of retail corporate identity guidelines and updates.
• Analyses various market insights and customer experience data, analyze and interpret them and identify customer turn offs and critical improvement areas.
• Manages retail communication projects. Creates and tracks store marketing and communication of annual plans and budgets. Carries out projects with Marketing and Communication teams, generates briefs according to the given communication strategy, follows procurement and implementation processes.
• Business development, project management, product management and brand management for Kafe Vesto. Prepares and analyzes sales reports and develops sales and marketing strategies accordingly. Executes new café opening processes and third party relations regarding procurement, purchase order and logistics.
• Develops and manages new retail and customer experience projects, contributes to business plans and strategies, coordinates among Marketing, Communication, Category Management, Sales, IT, Law, Finance teams and the third parties, consulting them in order to ensure the integrity of the customer experience.