DIGITAL COMMUNICATION MANAGER

LCWaikiki

·         Bachelor’s degree preferably in communications, public relations, management or related disciplines
·         Minimum 6 years of demonstrated experience in digital communications and social media management preferably in online and/or offline fashion companies
·         Passion for using social media channels and a deep understanding of what motivates people to engage with brands in social media
·         Proven digital experience launching and growing social networking initiatives across online and mobile
·         Experience in creating and adapting content for each specific channel with basic skills in copywriting, design, basic photography and videography, positioning and basic technologies
·         Ability to dig into & analyze data and draw actionable insights for business partners
·         Strong organization, planning and communication skills
·         Excellent team leadership and project management skills

İŞ TANIMI

We are the largest fashion retailer in Turkey with operationsin 37 countries and nearly 820 stores. We are aggressively expanding globally both offline and online and aim to become one of the top three most successful fashion retailers in Europe by 2023. We are seeking a Digital Communications Manager to lead our team to implement strategies to achieve our global objectives for digital channels to strengthen our brand message, raise awareness and engagement. 
 
·         Establish and manage all digital channels ( Facebook, Instagram, Twitter,  etc.) forthe brand globally
·         Plan, create, publish and manage digital content for each channel and customer segment
·         Develop and manage digital projects for business units
·         Monitor, listen and respond to users in a social way
·         Monitor customer engagement and identify new ways to activate participation and feedback
·         Uncover digital insights and provide thought leadership in a collaborative environment with business units
·         Identify threats and opportunities in user generated content related to brand and business
·         Report notable threats to management
·         Perform ongoing evaluation of brand digital environment including competitive landscape
·         Monitor trends in digital & social media tools, applications, channels, design and strategy
·         Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns
·         Analyze, review and report on effectiveness of campaigns in an effort to maximize results