Base Marketing Senior Associate Manager - Consumer

Vodafone Mobile Operations LTD.

İŞ TANIMI

• Build and consistently improve Telesales channel as one of the main acquisition channels for fixed products sales.
• Prepare inbound/outbound telesales marketing plan, including revenue and cost forecasts.
• Coordinate Consumer Marketing and Customer Operations teams in order to increase performance and efficiency of the channel.

• Manage all costless BTL channels (sms, emailing) in order to increase residential sales 
• Focus on end to end lead management system for residential business 

• Define Lifecycle Framework and plan the actions in lifecycle stages, make the Business analysis with Finance and other parties, ensure revenue and churn impacts and cooperate with relevant parties
• Align and prioritize the activities in accordance with the commercial benefit, strategic priorities and customer experience impact of the proposed activities and changes
• Prepare BTL Direct Marketing plan

•  Develop strategies/initiatives to drive sustainable retention improvement and increase lifetime.
• Take action plans proactively in order to reduce disconnections and churn ratio of the residential customer base.
• Support all segments for retention activities across all channels.

• Define, manage and gain consensus with key stakeholders to an appropriate set of contact rules across channels and communication types (based on both business and customer factors, driven from customer analysis)
• Define the rules for optimization of channels and define the right channel for each offer/product
• Interpret postpaid retention strategy 
• Effective stakeholder management of key business relationships.