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Senior Brand Manager

Danone Turkey

İstanbul(Avr.), İstanbul(Asya)

İş Yerinde

İş Yerinde

Job Type

Full-Time

Position Level

Medium Level Manager

Department

General Application

General Application

Redirection Count

241 redirection

Job Type

Full-Time

Position Level

Medium Level Manager

Redirection Count

241 redirection

Department

General Application

QUALIFICATIONS AND JOB DESCRIPTION

Danone Hayat is looking for a talented colleague for the ''Senior Brand Manager'' position. Take this opportunity to GROW together! 
  • University graduate from a reputable university
  • Minimum 5 years' experience in preferably FMCG in large multi-national companies
  • Highly effective communication / presentation writing / presentation skills
  • Excellent command of written and spoken English
  • Strong networker and proven leadership skills in cross functional work
  • Familiar with the overall business environment and cross-functional dynamics (R&D, Finance, Operations, Strategy) of multi-national companies
  • Experience in NPD development (insight generation, concept building, concept testing)
  • Research experience - Has proven results of business changing insights
  • Strong coaching & development skills for team - must have had at least one direct report
  • Must be strong thinking partner to Marketing Director - challenging on actionable insights, tasks to be completed, business impact
  • Experience in digital marketing is a plus
  • Creative thinking disruptive marketing
  • Agility to embrace new paradigms. New ways of working and bringing new partners and ideas
  • Challenge status quo and drive for continous improvement
  • Analytical thinking. Driving results from insights and turning them into actions


İŞ TANIMI

  • Lead and manage price/pack architecture
  • Review and manage current portfolio and destination
  • Continous portfolio/Sku optimization
  • Coordinate day to day agency relations
  • Coordinate comms activities with creative, media, digital and PR agencies. Develop and manage plans with them
  • Coordinate market research activities with S&I team
  • Create and follow up A&P budget / Monthly follow up or actuals vs. plans
  • Coordinate the preparation of annual marketing plans and individual product strategies for launched and new products
  • Develop Brand's long-term strategy to increase brand equity and desirability
  • Develop and follow up innovation pipeline fitting with brand strategies with Innovation Manager and R&I
  • Lead presentation preparations for internal and extrernal stakeholders
  • In-depth understanding of consumer insights and behavior
  • Develop validated concepts for new marketing campaigns or new product launches
  • Analyze brand performance on a regular basis and develop proposal that will drive market share gain and growth

Preferred Candidate

More than 5 years of experience
Bachelor’s(Graduate), Master’s(Student), Master’s(Graduate), Doctorate(Student), Doctorate(Graduate)
Completed, Exempt
English(Reading : Advanced, Writing : Advanced, Speaking : Advanced)

Kıdemli Marka Müdürü pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Kıdemli Marka Müdürü Kıdemli Marka Müdürü Maaşları Kıdemli Marka Müdürü Nasıl Olunur? Kıdemli Marka Müdürü Nedir? Kıdemli Marka Müdürü İş İlanları

Fast-moving consumer goods

Hakkımızda

Hakkımızda Danone Türkiye olarak, Sütlü Ürünler, Su ve Nutricia iş birimlerimiz ile Türkiye'de 2.991, dünyada ise tam 100.000 Danoneli olarak besle

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Detaylı Bilgi

Kıdemli Marka Müdürü pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Kıdemli Marka Müdürü Kıdemli Marka Müdürü Maaşları Kıdemli Marka Müdürü Nasıl Olunur? Kıdemli Marka Müdürü Nedir? Kıdemli Marka Müdürü İş İlanları