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İlan yayından kaldırılmıştır
İstanbul(Avr.), İstanbul(Asya)
İş Yerinde
İş Yerinde
Çalışma Şekli
Tam Zamanlı
Pozisyon Seviyesi
Orta düzey yönetici
Departman
Pazarlama
Pazarlama
Başvuru Sayısı
180 başvuru
Çalışma Şekli
Tam Zamanlı
Pozisyon Seviyesi
Orta düzey yönetici
Başvuru Sayısı
180 başvuru
Departman
Pazarlama
GENEL NİTELİKLER VE İŞ TANIMI
Vodafone, one of the largest telecommunications companies in the world, has mobile operations in 26 countries (partnering with mobile networks in 55 more) and fixed broadband operations in 17 markets, serving 446 million mobile customers and 12 million fixed broadband customers around the world. Vodafone is strongly committed to lead the digital transformation in the Turkish Market, where the company has been operating and investing heavily since 2006.
- University degree (MBA degree is a plus)
- Experience in marketing field ( 4+ years)
- Retention, churn and up/cross sell activities is a plus
- Project management and strong analytical thinking skills
- Familiar with BI reporting tools (Business Objects, etc..)
- Excellent command of MS Office applications
- Multi-task management
- Strong communication skills
- Good presentation skills
- Telecom sector experience is a plus
- Proactive
- Eager to team work
- Energetic
- Detail oriented
İŞ TANIMI
We are seeking a Base Marketing Senior Associate Manager with the will and ambition to work in high performing Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting to Base Marketing Manager-Consumer Prepaid of Vodafone Turkey.Role Purpose: Contribute to consumer prepaid subscriber base marketing churn management strategy and organize Customer Base actions with the aim to achieve superior customer satisfaction, maximize revenues by increasing customer lifetime, activity and value while supporting sustainable brand differentiation based on Vodafone way.
- Lead the Prepaid Value/Top-up Programme aiming to maximise the prepaid value and achieve abone market ARPU performance in order to contribute to the revenue growth of Vodafone Turkey.
- Interpret prepaid monetisation strategy into actionable programmes of activity for each channel and set volume and value targets by channel
- Design and enrich new tracks contributing to top-up increase (welcome, retention, development, win-back and other), prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
- Prepare and track 1:1 ATL Top-up & Spend campaign roadmap and execution throughout the year
- Prepare and track Top-up Thursdays weekly campaign roadmap and execution throughout the year
- Drive the BTL Direct Marketing plan: Prepare the base marketing activities schedule / calendar in a consolidated plan, with all planned customer initiatives and activities for 3-5 year strategic, yearly and monthly plans and ensure the delivery of the plans on time
- Define Lifecycle Framework and plan the actions in lifecycle stages, make the Business analysis with Finance and other parties, ensure revenue and churn impacts and cooperate with relevant parties
- Align and prioritize the activities in accordance with the commercial benefit, strategic priorities and customer experience impact of the proposed activities and changes
- Define the rules for optimization of channels and define the right channel for each offer/productEffective stakeholder management of key business relationships. I.e. Segments, IT and Channel owners
- Prepaid Top-up (MTL)
- # of Top-upers
- Prepaid ARPU
- Top-up / Spend ratio
Key customers/interfaces:
- Segments
- Brand
- Product & Pricing
- FDS
- Research
- Customer Experience / COPS
Aday Kriterleri
En az 4 yıl tecrübeli
Üniversite(Mezun), Yüksek Lisans(Öğrenci), Yüksek Lisans(Mezun), Doktora(Öğrenci), Doktora(Mezun)
Pazarlama Aktiviteleri Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.
Pazarlama Aktiviteleri Uzmanı Pazarlama Aktiviteleri Uzmanı Maaşları Pazarlama Aktiviteleri Uzmanı Nasıl Olunur? Pazarlama Aktiviteleri Uzmanı Nedir? Pazarlama Aktiviteleri Uzmanı İş İlanları
Hakkımızda
About Vodafone: Every great brand stands for something and at Vodafone we exist to connect for a better future. At Vodafone, our people live the bran
Şirket Sayfasına GitŞirketin Aydınlatma Metni
Detaylı BilgiPazarlama Aktiviteleri Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.
Pazarlama Aktiviteleri Uzmanı Pazarlama Aktiviteleri Uzmanı Maaşları Pazarlama Aktiviteleri Uzmanı Nasıl Olunur? Pazarlama Aktiviteleri Uzmanı Nedir? Pazarlama Aktiviteleri Uzmanı İş İlanları