DIGITAL CHANNEL MARKETING EXECUTIVE

Samet Kalıp ve Madeni Eşya San. ve Tic. A.Ş.

• 5+ years in a digital marketing role, including hands on web content management and optimization,
• Experience working with both business and technical teams
• Proven ability to balance work streams from multiple parties and propose schedule changes to meet deadlines
• Demonstrated track record of success in e-commerce development and marketing
• Bachelor’s degree in Marketing, Advertising, Computer Science, or related field.,

İŞ TANIMI

• Develop and manage B2C digital platforms to effectively promote and sell Samet products
• Manage and improve presence and experience for customer-facing web properties
• Work to maintain a roadmap for improvements that support strategic goals, relying heavily on customer insights and analytics to help formulate all strategies and recommendations.
• Work with internal teams to create content based on target customer requirements and to focus on content effectiveness, conversion, and user experience
• Work with internal teams to streamline the processes to optimize user experience for online shopper / customer
• Serve as the primary user of content management platforms and drive self-service solutions for secondary users that allow for content creation, updates, and optimization by non-technical staff.
• Help stakeholders achieve targets respective to key web KPIs that drive business objectives including but not limited to conversion rate, task completion rate, and visitor count.
• Act as the primary owner of the testing platform and reporting, continually testing ideas to increase web conversions and interactions, lower costs, and increase added value