Assistant Category Manager

Alshaya Saha

Shaya was founded in 2002 by the Kuwait-based Alshaya Group as an investment in the Turkish market. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty. Shaya's franchise portfolio includes Bath and Body Works, Le Pain Quotidien, Pinkberry, Shake Shack, Starbucks, The Body Shop, Victoria's Secret and Victoria's Secret Beauty & Accessories in Turkey. Shaya, which operates with a corporate culture that rewards "Think Big," "Act Small," and "Be You", is currently looking forAssistant Category Manager to join its Starbucks Division.

Education and Experience:

• University degree preferably in Engineering, Statistics and/or related fields,

• Minimum 3 years experience at leading or assisting in development of product concepts at retail or fmcg from conception through implementation. Leading and facilitating cross-functional teams or organizational groups,

• Fluent English knowledge is a must,

• Advanced knowledge of MS office (Excel, Powerpoint),

• Military services completed for male candidates,

 
Competency:

• Strong analytical and technical skills,

• Strong organization and planning skills,

• Ability to balance multiple priorities and meet deadlines,

• Thoroughness/attention to details,

• Ability to communicate clearly and concisely, both written and orally,

• Interpersonal awareness,

• Creativity. 

Assists the Brand Category Manager in development of product range in food, beverage, whole bean and retail items categories that would strengthen and support the innovative and market leader position of Starbucks Coffee by ensuring suppliers offer services at and above the standards and expectations, increasing sales and improving margins.

 

Summary of Key Responsibilities

• Plans actions to target/achieve targets set for category performances in terms of turnover and units,

• Creates and presents the business case for new products or programs to support market growth strategies and profitability, targets. Leads integrated launch programs for products, including product direction, marketing plans and store operations and supply chain requirements,

• Follows-up performance of products, gathers consumer insights and evaluates program effectiveness; identifies actions to improve product performance and integrates findings into future activities and initiatives,

• Manages harmonization of all products and service to Starbucks standards applied all over the world,

• Monitors trends/fashion/orientations took/taking place in Turkey and in the world market; estimates these developments and takes action to sustain and improve the market leader position.