CRM CAMPAIGN AND CONTACT STRATEGIES SENIOR MANAGER

Manpower Professional

•  An undergraduate degree from a reputable university in Industrial Engineering, Business Administration, MIS, Statistics or other quantitative disciplines. MBA and/or advanced degree in a quantitative discipline will be an asset,
• Leadership qualities with a demonstratable track record in leading successful teams,
• >10  years of experience in CRM, Campaign Management, Customer Experience, Operational CRM fields,
• Excellent analytical and problem solving skills  coupled with strong communicaition skills,
• Strong team management, organizational and planning skills with an attention to detail,
• Ability to work in an international and multicultural environment with global teams and business units,
• Experience as a campaign developer / database marketer with campaign management and real time complex event processing tools (preferably IBM Campaign – Unica and/or EVAM),
• Excellent command of written and spoken English (French would be an asset).

İŞ TANIMI

• Leading a team to effectively manage customer interactions in order to meet customer needs through targeted marketing activities,
• Serving all customer segments (retail, sme and corporate),
• Design and manage customer contact strategy in a multi channel environment,
• Design, implementation and management of multi channel CRM infrastructure with batch, complex event processing and real time analytics capabilities,
• Design, execute and automate need based interaction strategies including onboarding, deepening relationship, retention stage programs with event based triggers and next best actions,
• Work in close collaboration with sales, marketing and analytics teams to provide campaign ideas and recommendations based on customer behavior and needs,
• Plan and execute monthly, weekly, daily campaign management operations,
• Design and execution of real time and batch campaings with campaign management tools and optimization of marketing leads,
• Develop strategies for channel engagement,
• Campaign related monitoring and reporting. Defining and measuring KPI’s and using results to increase success rates.