Market Research Specialist

• 2-4 years experience in market research/analytics
• Preferably experience in market research / strategic marketing department in a FMCG company
• Good command of English
• Advanced presentation skills
• Strong communication skills
• Proficiency in MS Office applications

İŞ TANIMI

• Analysing all panel data sources (Nielsen retail panel, household panel, on premise panel, individual panel) and other syndicated information sources (B2B, Dunnhumby, Kantar, Europanel…etc) to support sales & marketing teams for better business strategies.
• Analysing trends in FMCG categories and beverage sector to define threats & opportunities in the market. Share periodic strategic reports and findings with commercial teams and top management.
• Ensuring sustainability, data quality and effective usage of on-going reports.
• Develop and initiate new techniques to increase data coverage & quality of reporting tools of panel researches.
• Day to day contact with research business partners. Manage relationship to build sustainable partnership with research agencies.
• Analyze and consolidate all internal and external research data; turn insights into customer selling stories.
• Initiate and develop data modelling studies to understand business growth opportunities inline with sales&marketing plans. Active participation to marketing business planning process to give guidance for analytical needs.

“Were an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, color, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender expression or political opinion.”