Brand Strategy and Comm. Marketing Assoc. Manager

Vodafone Telekomünikasyon A.Ş

• Experience in Marketing/Brand Management Field (2-4 years)
• Bachelor Degree in engineering or business, master degree is a plus
• Project management and analytical thinking skills                      
• Effectively cope with changing work environment
• Multi-task management   
• Be innovative and develop creative ways of working to drive the business forward
• Able to cope with the changing needs of the business in a responsive way 
• Experience in a large multinational company is a plus
• Strong written,verbal communication skills&inter-personal skills both in Turkish and English

İŞ TANIMI

• Assists to develop the brand strategy; cascade and evangelize the strategy effectively to all related parties. 
• Work with segment and Marcom teams to make sure all marketing communication and activities are in line with brand strategy.
• Make sure branding guidelines and cues are followed properly in every marketing communication and activity. 
• Identify key opportunities in the communication context towards the segment responsible. 
• Assists to define the short-term and long-term objectives for the responsible segment communication platforms in parallel to brand positioning.
• Implement the relevant branding cues and unique tone of voice with 360 communications to whole campaigns communication. 
• Follow the competitive communication activities and adapt the necessary changes to the communication calendar based on the company’s priority.
• Analyse key researches (BMS, CHT, CDI, etc.) working with market research department to find key consumer insights 
• Identify consumer learning gaps and fill with research needs.
• Build an integrate approach for customer experience in communication