Biscuits Category Marketing Manager

Yıldız Holding

• Bachelor's degree in Business Administration, Economics, Management & Industrial Engineering or a related field
• More than 8 years’ experience in Marketing functions in FMCG sector                                                              
• Must be a self-starter, highly organized, and able to work well within a multicultural    environment
• Strong leadership and consensus building skills; marketing management and strategic planning  experience; a proven track record in developing and administering a marketing program.
• Excellent  command of written and spoken English
• Completed military service for male candidates,
• Able to travel

İŞ TANIMI

• Define Brand Roles and Develop Brand Strategies and roadmap (including master communication, innovation funnel, price strategy, portfolio management)
• Responsible for driving topline growth and brands’ shares as well as brand equity for all the regions.
• Development and implementation of the marketing plans (communication, innovation, field marketing activities, etc), for main countries
• Budget allocation (ATL/BTL) and definition per country country/ category
• Lead local / field marketing team for implementation of the plan
• Develops an in-depth understanding of the different markets/dynamics, including business environment, channels, consumer and shopper understanding and define clear applicable actions for brands/countries