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İlan yayından kaldırılmıştır
İstanbul(Avr.), İstanbul(Asya)
İş Yerinde
İş Yerinde
Job Type
Full-Time
Position Level
Manager candidate
Department
Marketing
Marketing
Application Count
144 application
Job Type
Full-Time
Position Level
Manager candidate
Application Count
144 application
Department
Marketing
QUALIFICATIONS AND JOB DESCRIPTION
Vodafone, one of the largest telecommunications companies in the world, has mobile operations in 26 countries (partnering with mobile networks in 55 more) and fixed broadband operations in 17 markets, serving 446 million mobile customers and 12 million fixed broadband customers around the world. Vodafone is strongly committed to lead the digital transformation in the Turkish Market, where the company has been operating and investing heavily since 2006.
- University degree (MBA degree is a plus)
- Experience in marketing field ( 2+ years)
- Retention, churn and up/cross sell activities is a plus
- Project management and strong analytical thinking skills
- Familiar with BI reporting tools (Business Objects, etc..)
- Excellent command of MS Office applications
- Multi-task management
- Strong communication skills
- Good presentation skills
- Telecom sector experience is a plus
- Proactive
- Eager to team work
- Energetic
- Detail oriented
İŞ TANIMI
We are seeking a Base Marketing Associate Manager - Consumer Prepaid with the will and ambition to work in high performing Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting Base Marketing Manager-Consumer Prepaid of Vodafone Turkey.
The accountabilities of this role are:
- Lead the Prepaid Upsell Programme across aiming to maximise the prepaid value and achieve abone market ARPU performance in order to contribute to the revenue growth of Vodafone Turkey.
- Interpret prepaid monetisation strategy into actionable programmes of activity for each channel and set volume and value targets by channel
- Design and enrich new tracks contributing to value increase (incl 4.5G upsell) with a structured upsell matrix, prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
- Design and lead the new prepaid balance burner programme aiming to collect the remaining balance of prepaid customers
- Lead the base management plan of Enjoy More
- Lead the revenue and user growth of Prepaid inbound marketing programme and channels Bana Ne Var
- Drive the BTL Direct Marketing plan: Prepare the base marketing activities schedule / calendar in a consolidated plan, with all planned customer initiatives and activities for 3-5 year strategic, yearly and monthly plans and ensure the delivery of the plans on time
- Define Lifecycle Framework and plan the actions in lifecycle stages, make the Business analysis with Finance and other parties, ensure revenue and churn impacts and cooperate with relevant parties
- Align and prioritize the activities in accordance with the commercial benefit, strategic priorities and customer experience impact of the proposed activities and changes
- Support all segments for activity stimulation and retention activities across all channels.
- Prepare and track promo and loyalty roadmap, including BTL and ATL campaigns
- Define the rules for optimization of channels and define the right channel for each offer/product
- Effective stakeholder management of key business relationships. I.e. Segments, IT and Channel owners
Preferred Candidate
More than 2 years of experience
Bachelor’s(Graduate), Master’s(Student), Master’s(Graduate), Doctorate(Student), Doctorate(Graduate)
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Hakkımızda
About Vodafone: Every great brand stands for something and at Vodafone we exist to connect for a better future. At Vodafone, our people live the bran
Şirket Sayfasına GitŞirketin Aydınlatma Metni
Detaylı BilgiPazarlama Müdür Yardımcısı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.
Pazarlama Müdür Yardımcısı Pazarlama Müdür Yardımcısı Maaşları Pazarlama Müdür Yardımcısı Nasıl Olunur? Pazarlama Müdür Yardımcısı Nedir? Pazarlama Müdür Yardımcısı İş İlanları