İlan yayından kaldırılmıştır

ECommerce Web Analytics Senior Specialist
Vodafone Telekomünikasyon A.Ş

İstanbul(Avr.), İstanbul(Asya)

İş Yerinde

Job Type

Full-Time

Position Level

Specialist

Department

Design / Graphics

Application Count

185 application

Job Type

Full-Time

Position Level

Specialist

Application Count

185 application

Department

Design / Graphics

QUALIFICATIONS AND JOB DESCRIPTION

Vodafone, one of the largest telecommunications companies in the world, has mobile operations in 26 countries (partnering with mobile networks in 55 more) and fixed broadband operations in 17 markets, serving 446 million mobile customers and 12 million fixed broadband customers around the world. Vodafone is strongly committed to lead the digital transformation in the Turkish Market, where the company has been operating and investing heavily since 2006.

BS, MIS, Mathematics or related discipline or equivalent work experience
Having Web Analytics Certifications is a must.
Proven Web Systems Analyst skillset with at least 2 years’ experience, with 2+ years of in a web-analytics management based role
2 -4 years’ experience with A/B or multivariate testing tools and technologies
2 -4 years’ experience with Voice of Customer/Customer Satisfaction/site feedback tools and their integration into web analytics systems
Experience in the retail industry or with multi-channel data
Solid understanding on web and mobile technologies
Expert in site analytics tools such as Adobe Site Catalyst (Omniture) required, Google Analytics, YandexMetrica, Webtrends including implementation/tagging experience and data analytic skills
Proficient in MS Office suite, particularly Excel, PowerPoint.
Technical savvy. Advanced use of many software applications and has an in-depth understanding of user behavior online and competitive landscape.
Highly committed personality, and has a desire to achieve to business objectives and has a good understanding for the role of web analysis senior specialist plays in helping achieve and measure those business objectives.
Strong sense of analytical thinking, has a passion to find the hurdle points related to user online behavior.
No military obligation for male candidates
Excellent command of written and spoken English language is mandatory

İŞ TANIMI

We are seeking an ECommerce Web Analytics Senior Specialist with the will and ambition to work in high performing Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting Online Experience and eCommerce Manager of Vodafone Turkey.
The accountabilities of this role are:

Work with E-commerce team to understand the business objectives and then decide on the analytics objectives & tactics: aTranslate KBRs into KPIs
Design and test tracking codes and ensure website tagging is accurate.
Get daily/hourly-based reports and analyze.
Communicate the results to key stakeholders regarding the effectiveness of site changes, campaigns and multivariate testing or the pain points in the conversion funnels.
Develop recommendations for the appropriate measures that used while evaluating the performance of online sales and the actions that are need to be taken to maximize the conversion rates on the sales channel and drive more leads/customers into self service and reduce the number of calls into the call center.
Daily-based analyse customer browse and purchase behavior, collect data from multiple sources and look into the customer verbatims in details and inform the key stakeholders about the actions that need to be taken.
Analyse in-store influence of vodafone.com.tr web site and other digital products (mobile applications).
Evaluate and analyze clickstream data, traffic sources, different target audiences patterns, funnel conversions, as well as value proposition, product catalogs, campaigns and content performance.
Get reports by product-centric (Item/Category/Promotion/Price), seasonal-centric, target-audience centric (Demographic, Interest, RFM)
Manage the production and distribution of recurring reporting and ad-hoc analysis.
Make daily/weekly recommendations for optimization of the online customer experience.
Collaborate with business teams to establish reporting needs and methods (e.g. dashboards) and provide training and offer support in configuring reports and interpreting data.
Collaborate with the technology team to troubleshoot data collection issues.
In touch with the global office & vendors to get the details of the bes