Fuels Marketing Manager

Shell & Turcas Petrol A.Ş

• 5-7 years experience in Marketing, brand management experience is a must.
• Proactive
• Self motivation
• Strong business and commercial understanding with out of the box strategic thinking abilities
• Agility
• Excellent communications skills
• Fluent English is a must
• Pushing the boundries to deliver more & create competitive advantage.
• Good understanding of Retail business
   

İŞ TANIMI

• Lead brand’s day to day operational activities including monitoring of brand performance KPI’s on a monthly and quarterly basis
• Understand the customer / market insight and be responsible for implementing the local brand strategy and marketing activity calendar.
• Plan and manage campaigns and promotional activities. Work closely with Communication team to conduct the marketing communication plan for the brand.
• Build productive working relationship with Sales & Operations, dealer’s community, Pricing, Finance and Supply Chain
• Deployment of brand customer experience in the dealer network with the support of sales & operations.
• Monitor budget spend and provide timely communication to relevant stakeholders.
• Lead promotional Bank campaigns and payment operations to support sales volume & margin.
• Be familiar to the new payment systems in digital world.
• Will also look for the new business development opportunities to improve brand strategy & sales volume.