Senior Marketing Specialist

Logo Yazılım San Ve Tic A.Ş.

• Bachelor’s degree in Industrial Engineering, Business Administration Departments or equivalent,
• 5+ years experience in brand management and marketing functions, preferably in B2B companies,
• Knowledge of online marketing campaign (paid search, display, social media marketing,remarketing, affiliate marketing, email marketing campaigns) is a plus,
• Analytical and innovative perspective,
• Strong understanding of web & software technologies,
• Excellent time, process and task management skills, good analytical skills,
• Following new trends and goal oriented,
• Strong organization, monitoring and reporting skills,
• Excellent command of MS Office applications,
• Excellent command of written and spoken English,
• No military obligation for male candidates. 

İŞ TANIMI

• Serve as product expert and a key marketing strategist in the development of product value propositions, segmentation strategies, messaging and web content,
• Identify and design key business processes and marketing strategies for rapidly expanding the targeted product offerings; develop and execute clear overall brand strategies and plans to that meet targets/KPI’s,
• Monitor and analize market trends, sales activities and competition,
• Assist in the development of strategic digital marketing initiatives and manage the contributions of all marketing resources, internal and external, to insure the continuity and effectiveness of those initiatives cooperating with advertising and creative agencies, media houses,
• Review, evaluate and measure all on and off air activity. Recommend improvements to innovate and optimize effectiveness of activity and company processes,
• Manage all aspects of the marketing department’s targeted sales support tools including but not limited to brochures, case studies, website content, testimonials, email tracks, sell sheets, and demonstration materials. Work closely with the sales team and partners to determine required support materials and effective new tools for prospect communications,
• Day to day management of marketing budget, tracking expenditure etc.