Multichannel Marketing Specialist/Project Manager

• Commercial experience, in marketing, sales and/or commercial operations roles
• Experience working with Multi-Channel Marketing programs in Pharma and/or Consumer fields is preferred
• Strong ability to operate effectively within cross – functional teams
• Ability to manage multiple projects and timeframes in a complex organizational structure
• Strong interpersonal, influence and communications skills
• A working understanding of marketing and campaign management solutions offerings
• Candidates must be fluent in English and Turkish

İŞ TANIMI

• Develop content strategy aligned with Family Practioners’ needs and expectations as well as short and long term Business targets
• Collaborate with marketing, sales, medical teams within Pfizer as well as agencies to approve and publish content in Ufak Bir Ara website
• Planning Web, SEO/SEM, email, social media and display advertising campaigns to promote Ufak Bir Ara website with efficient budget management
• Measuring and reporting on the performance of all efforts regarding Ufak Bir Ara
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Act as a proactive consultant to support, challenge and drive business decisions in a proactive manner
• Ensure on time delivery of MCM plans and customer journeys
• Serve as local expert in MCM implementation plans; understand regional and local considerations, working with Operations teams and local/global vendors that align to business requirements.
• Work effectively with and coordinate activities with Medical, Legal, Compliance, eMCM, BT and other related colleagues as required
• Ensure all relevant local approvals and compliance standards and practices are met.
• Introduce and facilitate knowledge transfer to new MCM team members (policies, workflows, templates, roles and responsibilities
• Support in communication and change management activities with BUs and enabling functions.
• Own established digital assets and strive to continuously improve those assets for greater business benefit and impact
• Identify KPIs for each initiative and ensure their continued monitoring
• Ensure continuous improvement and optimization through insights gained from reporting and analytics