Marketing Manager Residential Segment

Vodafone Telekomünikasyon A.Ş

Vodafone, one of the largest telecommunications companies in the world, has mobile operations in 26 countries

(partnering with mobile networks in 55 more) and fixed broadband operations in 17 markets, serving 446 million mobile

customers and 12 million fixed broadband customers around the world. Vodafone is strongly committed to lead the digital

transformation in the Turkish Market, where the company has been operating and investing heavily since 2006.

- Good telecommunications industry knowledge and experience

- Good knowledge of marketing strategy development and 360 execution

- Analytical skills and very good understanding of financials

- Influence & impact

- Powerful presentation & communication skill

- Creativity & Innovation

- Adaptability to change

İŞ TANIMI

We are seeking a Marketing Manager - Residential Segment with the will and ambition to work in high performing

Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting to Head of Connected Home&TV

Services of Vodafone Turkey.- Identify key opportunities in the market through data analysis, extensive market research

and understanding customer insights

- Continuously track the performance of the segment and revise propositions when necessary in line with strategies

- Develop and execute segment net growth and acquisition strategies/plans

- Create marketing and communication plans with innovative ideas based on customer insights

- Lead and coordinate multi-functional teams for perfect planning and execution of initiatives

- Develop short & mid-term strategies to increase segment revenues and profitability via sustainable acquisition and loyalty

improvements

- Manage total Revenue, Contribution Margin, Segments publicity

- Lead and manage segment specific projects and coordinate cross functions & partners to ensure the successful

execution of initiatives.

- Review creative for ATL and BTL communication and work closely with related teams.

- Ensure that all communication materials are in line with brand positioning and strategy

- Work with finance to develop business cases for new propositions and a segment P&L

- Lead ad-hoc cross-functional projects to realize segments objectives, as well as lead projects & represent all the

segments in order to keep the business running.

- Ensure activities executed are aligned with budget allocated for the fiscal year