Customer Research&Experience, Analysis Sr. Spec.

MediaMarkt Türkiye

• University degree from related departments,
• Minimum 5 years of custom market research experience,
• Expertise with Excel, PowerPoint and time-series analysis tools,
• Deep understanding of quantitative and qualitative research methods and what method to apply to best answer the business objective,
• Strong influencing skills to help to shape solutions and approaches among marketing and product teams to drive change and increase metrics,
• Proven track record in understanding and presenting data and success metrics to a diverse range of business functions including marketing, product, operations, sales, and execs,
• Good command of English (both written and spoken),
• Strong analytic skills,
• Strong desire and ability to train and mentor team members, relevant business partners and stores.

İŞ TANIMI

• Conduct all customer, company, marketing researches and analysis,
• Prepare customer segmentation researches, analysis and demand maps projects,
• Being a member of Customer Experience Project and responsible for taking all necessary actions to ensure Project implementation,
• Ensure Customer Journey Identification and design,
• Launch of CRM Process Research & design- Club, Loyalty, Dialogue,
• Follow up marketing budget reporting & control,
• Contact of Stores for NPS & Customer Centricity,
• Identify and report the actionable areas in parallel with company targets,
• Working with internal & external partners to define complex business objectives,
• Selecting the most appropriate research methodology and techniques,
• Designing qualitative and quantitative research plans,
• Overseeing the design of research questionnaires and moderator guides,
• Managing and mentoring research processes of the company,
• Preparing the analyses and reports ensuring accuracy, logical consistency and value-add.