Online Web Analytics Senior Specialist

Vodafone Telekomünikasyon A.Ş

Vodafone is the leading mobile telecommunications company in the world, with more than 315 million customers worldwide and presence in over 30 countries. Vodafone entered the Turkish market in 2006, and is continuing its investment in the country and its operations with great success.

• BS, MIS, Mathematics or related discipline or equivalent work experience
• Having Web Analytics Certifications is a must.
• Proven Web Systems Analyst skillset with at least 2 years’ experience, with 1+ years of in a web-analytics management based role
• 2 or more years’ experience with A/B or multivariate testing tools and technologies
• 2 or more years’ experience with Voice of Customer/Customer Satisfaction/site feedback tools and their integration into web analytics systems
• Experience in the retail industry or with multi-channel data.
• Solid understanding on web and mobile technologies.
• Expert in site analytics tools such as Adobe Site Catalyst (Omniture) required, Google Analytics, YandexMetrica, Webtrends including implementation/tagging experience and data analytic skills.
• Proficient in MS Office suite, particularly Excel, PowerPoint.
• Technical savvy. Advanced use of many software applications and has an in-depth understanding of online user behavior and competitive landscape.
• Highly committed personality, and has a desire to achieve to business objectives and has a good understanding for the role of web analysis senior specialist plays in helping achieve and measure those business objectives.
• Strong sense of analytical thinking, has a passion to find the hurdle points related to user online behavior.
• Ability to work in an international and multicultural environment with global teams and business units, good communication and intercultural skills.
• No military obligation for male candidates.
• Excellent command of written and spoken English language is mandatory.

İŞ TANIMI

• Daily-based analyse customer browse and purchase behavior, collect data from multiple sources and look into the customer verbatims in details and inform the key stakeholders about the actions need to be taken.
• Analyse in-store influence of vodafone.com.tr web site and other digital products (mobile applications).
• Evaluate and analyze click-stream data, traffic sources, different target audiences patterns,  funnel conversions, as well as value proposition, product catalogs, campaigns and content performance.
• Get reports by product-centric (Item/Category/Promotion/Price), seasonal-centric, target-audience centric (Demographic, Interest, RFM).
• Manage the production and distribution of recurring reporting and ad-hoc analysis.
• Make daily/weekly recommendations for optimization of the online customer experience.
• Collaborate with business teams to establish reporting needs and methods (e.g. dashboards) and provide training and offer support in configuring reports and interpreting data.
• Collaborate with the technology team to troubleshoot data collection issues.
• In touch with the global office & vendors to get the details of the best-practices.