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İlan yayından kaldırılmıştır
İstanbul(Avr.), İstanbul(Asya)
İş Yerinde
İş Yerinde
Çalışma Şekli
Tam Zamanlı
Pozisyon Seviyesi
Orta düzey yönetici
Departman
Müşteri Hizmetleri / Çağrı M...
Müşteri Hizmetleri / Çağ...
Başvuru Sayısı
224 başvuru
Çalışma Şekli
Tam Zamanlı
Pozisyon Seviyesi
Orta düzey yönetici
Başvuru Sayısı
224 başvuru
Departman
Müşteri Hizmetleri / Çağrı Mer...
GENEL NİTELİKLER VE İŞ TANIMI
Vodafone, one of the largest telecommunications companies in the world, has mobile operations in 26 countries (partnering with mobile networks in 55 more) and fixed broadband operations in 17 markets, serving 446 million mobile customers and 12 million fixed broadband customers around the world. Vodafone is strongly committed to lead the digital transformation in the Turkish Market, where the company has been operating and investing heavily since 2006.
- Maintenance agency budget
- UX Agency budget
- Analytics outsource budget
- Product marketing budgets allocated in marcom
- COPS Opex allocated for product marketing activities
- Interact with other departments
- Build relationships with other Vodafone OPCOS
- Communicate with suppliers / consultants, channel provider / service development companies
- Strategic Insight
- Leadership
- Experience of leading cross functional teams across the organization, operating in complex matrix management structures
- Developing Relationships (ability to be able to shape strong relationships at a senior level and cross functionally)
- Project management and analytical thinking skills
- Multi-task management
- Problem solving & decision making
- Strong written and verbal communication skills and inter-personal skills
- Ambitious
- Results-driven and delivery-focused
- Flexible mind set to adapt to a constantly changing start-up business field
- Business acumen
- Strategic agility
- Good Knowledge on Digital User Experience and UX testing
- Significant experience in UX and Web Analytics (10+ years)
- 2+ years of experience as a user experience designer, information architect, interaction designer, or similar.
- 2+ years of experience as a web analyst, BI specialist, or similar
- Good Knowledge on Web Analytics Tools, Tag Managers
- Solid understanding of digital marketing, databases and database marketing principles
- Familiarity with DMPs
- In-depth understanding of SEM (Search Engine Marketing) / SEO (Search Engine Optimization)
- In-depth understanding of LPO (Landing Page Optimization) and website personalization
- Experience with predictive modeling is a plus
- Knowledge about website tagging design, JavaScript and web technologies
- Good Knowledge of e-business, online commercial landscape, online content, digital marketing and e-commerce
- Knowledge on online product marketing is a plus
- Bachelor Degree in engineering, pure sciences or business
- Masters degree in business is a plus
- People management experience
- Experience in a large multinational company is a plus
- Telecom sector experience is a plus
İŞ TANIMI
We are seeking an Online User Experience and Analytics Manager ith the will and ambition to work in high performing Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting to Online Senior Manager of Vodafone Turkey.
- Support the analytic needs of online services by analysing web traffic using clickstream tools including but not limited to Omniture and Google Analytics. Use standard business intelligence tools to produce reports relating to outcomes.
- Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.
- Collaborate with external partners such as agencies and VF global analytics teams to assist with data collection and reporting.
- Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.
- Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc).
- Work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements.
- Research and investigate market to ensure that best practices in metrics and decision making are being exposed to the business management and core website decision makers.
- Design and implement online surveys to collect visitor verbatims and ratings, to support market research teams and to collect net promoter scores
- Conduct on-going usability testing and assessment
- Define metrics for assessing success
- Govern information architecture for web sites, mobile sites and applications
- Participate in and lead on-going user experience projects with marketing and customer operation teams
- Author various analyses, user interface and functional specifications, and user guides
- Lead User Experience of online projects - from brainstorming and conception to architecting and training
- Conduct multiple methods of primary and secondary research including interviews with key stakeholders, observation, surveys, market research, Web analytics, etc.
- Analyse customer segments and their information and functional needs in order to create personas
- Research and analyse industry trends and competitive information
- Collaborate with project teams to define strategy, site architecture and navigation, map out user flow and experience, and define high-level interaction
- Coordinate e-operations team, that is responsible from 7/24 operational content management of Vodafone Turkey web sites.
- Govern web update process flow by monitoring and defining KPIs for continuous improvement.
- Govern web design improvement process by developing and improving a local design guideline aligned with global design guidelines
- Ensure on-going usability and website testing to ensure effective evolution of site design, content and functionality.
- Collaborate with the marketing, sales and customer care teams to understand the goals and scope of desired features/functionality for the online properties and govern the online user experience to meet these features/functionality requirements.
- Evangelize online services in VF Turkey by showing existence in internal events, campaigns, communication periodicals (bulletins, magazines, mailings etc.)
- Evangelize online services in VF Group by showing existence in group events, boards and communication periodicals.
- Convert actual progress to success stories and present demos and/or slides describing these stories to correct audience to make sure online services are known and perceived well by all stakeholders, internal, group and external.
- Manage 3rd party agencies and other possible service contractors to deliver necessary services and materials for all product marketing, market research and/or user experience improvement activities.
- Closely watch market trends, monitor competitors, emerging technologies and trending user experiences/online journeys to ensure that Vodafone Turkey stays ahead of the curve.
- Provide inputs to Vodafone Turkey’s budgeting and forecasting and to the 3 yearly/yearly and quarterly self service strategy, roadmap and related campaign roadmaps for the overall online portfolio
- Ensure activities executed are aligned with budget allocated for the fiscal year.
- Orchestrate a team of self service product marketers, content strategists and e-operations staff
- Lead and motivate the team to ensure projects are planned, coordinated, and managed to meet customer expectations for delivery and performance.
- Continuously challenge the team members to raise the bar and innovate.
- Develop and empower team members in order to have at least two successors.
- Plan and direct the work of the team, monitor their work, and take corrective actions when necessary.
- Meet the usage and performance targets for the self service products under his/her responsibility.
- Meet the revenue and cost savings targets and other financial benefits of self service products under his/her responsibility.
Aday Kriterleri
En az 2 yıl tecrübeli
Üniversite(Mezun), Yüksek Lisans(Öğrenci), Yüksek Lisans(Mezun), Doktora(Öğrenci), Doktora(Mezun)
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Hakkımızda
About Vodafone: Every great brand stands for something and at Vodafone we exist to connect for a better future. At Vodafone, our people live the bran
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Detaylı BilgiPazarlama Direktör Yardımcısı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.
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