Base Marketing Manager - SME & Corporate

Vodafone Telekomünikasyon A.Ş

Vodafone, one of the largest telecommunications companies in the world, has mobile operations in 26 countries (partnering with mobile networks in 55 more) and fixed broadband operations in 17 markets, serving 446 million mobile customers and 12 million fixed broadband customers around the world. Vodafone is strongly committed to lead the digital transformation in the Turkish Market, where the company has been operating and investing heavily since 2006.

• Significant experience in a commercial field, i.e.marketing, product management or customer facing functions preferably in the telco industry and/or consultancy experience (6+ years)
• Experience in customer programmes about loyalty, retention, churn and up/cross selling
• Senior stakeholder management skills
• Cross-functional team management skills
• Creative problem solving skills
• Multi-task management
• Problem solving & decision making
• Results-driven and delivery-focused
• Insight driven. Analytic and out-of-the- box thinking skills
• Excellent communication and presentation skills
• Initiative taker

İŞ TANIMI

We are seeking a Base Marketing Manager - SME & Corporate with the will and ambition to work in high performing Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting Customer Value Mngt. Sn. Manager of  Vodafone Turkey.

The accountabilities of this role are:

• Set Enterprise SRC, churn & disconnection targets & forecasts aligned with Enterprise strategy
• Analyse and identify churn drivers for each segment
• Plan, interpret insights from churn propensity models, exit surveys, disconnection trends, customer activity, debt collection performance, customer complaints, NPS  and incorporate into action plan
• Develop and maintain consolidated churn action plan for the delivery of churn targets
• Lead churn action plan and contribute any initiative supporting churn reduction
• Lead the impact assessment of marketing plans, market trends, competitor activity and Vodafone strategy on churn & base contracting performance
• Collaborate with Value Management to prepare and implement  life cycle activities preventing churn
• Initiate deep analytical research to drive  ARPU growth  through improved targeting and the creation of new and enhanced propositions
• Evaluate potential revenue generation / ARPU uplift for prioritized segments / products / channels and deliver value migration plans with an ultimate goal of digitalization of enterprise customer base
• Develop cross sell plans to increase fixed penetration to base
• Support any initiative in different channels on preventing churn & driving ARPU
• Collaborate with retention channels  to define  channel retention targets and monitor channel performance regularly
• Collaborate with omni-channel manager for projects & channels that will increase digitalization of enterprise customer base
• Define Enterprise Customers Lifecycle Framework and plan the actions in each phase of the life cycle such as Welcome-Development-Retention-Win back, make the business analysis with Finance and other parties, ensure revenue impacts and cooperate with relevant parties
• Lead welcome and development tracks, prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
• Lead (together with Base Marketing – Value Management Manager) monthly Base Management Steering Committee meetings in order to ensure seamless collaboration with Segments, Products & Services, COPs, Sales Development teams.
• Define allocation of SRC budget and ensure monthly and yearly spends are aligned with the budget.
• Contribute to financial planning/reporting processes for mobile & fixed customer KPIs ( disconnection, churn, migration)
• Deliver necessary reporting requirements  to  monitor churn and value performance.