DIGITAL MARKETING SPECIALIST

SunExpress Güneş Ekspres Havacılık A.Ş.

• University graduate, most preferably from related areas such as business administration, marketing, advertising and tourism,
• 3 years in a marketing role, preferably in airline industry, travel industry or digital advertising agency,
• Able to travel locally and abroad,
• Fluency in spoken and written English. Very high command of Turkish language,
• Experienced in planning and evaluating digital marketing campaigns,
• Resourceful, highly creative, energetic, proactive and flexible,
• Excellent negotiation, interpersonal, motivational skills,
• Excellent commercial presentation and communication skills,
• Strong IT/ eCommerce literacy,
• Broad commercial experience,
• Age below 35.

İŞ TANIMI

• Responsible for researching, proposing and implementing the optimization of the Turkish digital sales and marketing strategy,
• Coordinate the correctness and relevance of of website content in cooperation with Frankfurt Online Marketing Team
• Analyse content and propose efficient, effective and quality improvements for online site,
• Research and propose for trial web and Internet ads copy known to be effective with Turkish users and craft relevant campaigns accordingly,
• Create and facilitate positive relationships between our company and the many affiliate marketers that promote us.
• Work with affiliates to improve our program and increase affiliate activity, including positive growth in incoming affiliate traffic and revenue,
• Propose methods to improve traffic to website,
• Coordinate other digital presences including social media with email campaigns in close coordination with the relevant internal and external actor,
• Audit affiliates for compliance with our terms of use,
• Monitor affiliate activity and company analytics and report on progress,
• Bring bold new ideas to our digital marketing strategy to help transform and grow the digital sales and marketing channel,
• Identification of potential 3rd party partners for co-branding or joint promotion projects and implementation in cooperation with Sales Marketing Department,
• Digital Media planning effectiveness analysis, implementation and follow up.