CRM Campaign&Analytics Senior Specialist

MediaMarkt Türkiye

• Bachelor degree from Industrial/Management Engineering, Statistics or related field,
• Minimum 4 years of experience on CRM data analysis,
• Having experience in customer analytics SAS and Emarsys tools,
• Analytical minded and having strong presentation skills,
• Good communication skills in English (both written and spoken),
• Customer oriented,
• Support open communication and feedback culture,
• Open to change and innovation.

İŞ TANIMI

• Manage the end-to-end campaign process for CRM program across all channels,  
• Ensure relevant offers for all customer needs based on segmentation,
• Measure success through campaign evaluation and deduction of recommended actions,
• Continuous development and improvement of campaign processes,
• Define and monitor CRM data KPI’s (esp. customer master data),
• Identification of ways to sustainably improve data quality,
• Responsible for CRM program performance and monitoring KPI reporting,
• Responsible for measurability of all activities, 
• Some travel may be required.