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eMultiChannel Marketing Specialist

Bayer

İstanbul(Asya)

İş Yerinde

İş Yerinde

Job Type

Full-Time

Position Level

Specialist

Department

Business Development

Business Development

Application Count

971 application

Job Type

Full-Time

Position Level

Specialist

Application Count

971 application

Department

Business Development

QUALIFICATIONS AND JOB DESCRIPTION

  • Do you have the passion and drive to excel in what you do and take an organization to the next level which already has won internal and external awards in digital marketing?
  • Do you have 3-5 years marketing and/or consultancy experience with digital marketing experience?
  • Do you have what it takes to be innovative and further drive organizational change within compliance boundaries of a regulated industry?
  • Can you collaboratively challenge opinions and create ideas which requires strong conceptual and analytical thinking but also requires practical use of the specialized digital know-how to execute on ideas?
 
Then look no further! Bayer is looking for a eMultichannel Marketing Specialist who will maximize the commercial success of Bayer Healthcare with the integration of digital into relevant strategic or operational marketing and sales activities. The position will proactively identify and initiate integrated digital solutions to meet brand objectives and also be responsive to ideas generated by marketing teams that can be embedded into overall brand strategy.
 
Here are the requirements:
 
  • Have specialized digital channels knowledge and project management experience in the development, management and operationalization of complex and customized integrated marketing projects
  • Manage relationships and smoothly communicate with varying hierarchical levels and present, moderate, persuade and bring functionally and hierarchically diverse people on the same page
  • Familiarity with web technologies and digital channels (such as email marketing, web sites, social media and mobile applications, paid search, SEO, google adwords, google display network) and analytics tools
  • Self-motivated team player with high degree of initiative, excellent follow-up skills and service orientation
  • Experience working in the pharmaceutical industry is a plus but definitely not a must
  • Excellent command of English and Turkish
  • Open to go on business trips (both domestic and abroad)
  • Proficient in Ms Office applications
  • No obligation for military service (for male candidates)


İŞ TANIMI

  • Own the process for e-multichannel closed loop marketing and associated touch points of this approach to other activities such as measuring digital channels’ effectiveness/ROI.
  • Support and champion determination of digital channel KPIs inline with the objectives and monitor qualitative and quantitative success metrics by implementing regular tracking infrastructure to measure and optimize performance and take actions based on insights as needed over time.
  • Have digital marketing activities accounted appropriately in the Marketing Planning Process as well as in the marketing excellence approach
  • Map the channel landscape and prioritize on channels with stakeholders to help them allocate  marketing investments without losing sight on customers’ channel preference
  • Coordinate the approval process of digital projects & provide input to the digital projects approval form. Assist in driving content management and development for digital projects to achieve high customer engagement in doing so coordinate agencies in implementation of the projects making sure that all agreed tasks/terms for the projects are fulfilled
  • Participate in user acceptance tests and pilot phases of digital projects and after roll out,  coordinate the support of digital channels which in turn means getting in touch with customers, marketing or field force personnel
  • Maintain the relevant SOPs and support and champion digital marketing templates and processes. Ensure oversight, compliance, and governance of digital marketing initiatives and data collection via digital channels.
  • Create an atmosphere of a “Learning Organization” by cooperative influence, sharing of the findings and best practices across the organization and identifying gaps in organizational capabilities and skills and taking actions to close those gaps
  • Be one of the members of the Integrated Channels task force to enable BHC Pharma Turkey to learn from each customer interaction, establish closed loop marketing as a core competency and further optimize service offerings to maximize the opportunity to meet the needs of customers by cost-effectively leveraging the unique characteristics of each channel

Preferred Candidate

More than 3 years of experience
Bachelor’s(Graduate)
Completed
English(Reading : Good, Writing : Good, Speaking : Good)

Dijital Pazarlama Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Dijital Pazarlama Uzmanı Dijital Pazarlama Uzmanı Maaşları Dijital Pazarlama Uzmanı Nasıl Olunur? Dijital Pazarlama Uzmanı Nedir? Dijital Pazarlama Uzmanı İş İlanları

Pharmaceuticals industry

Hakkımızda

BAYER TÜRK KİMYA SAN.LTD.ŞTİ.

Şirket Sayfasına Git

Dijital Pazarlama Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Dijital Pazarlama Uzmanı Dijital Pazarlama Uzmanı Maaşları Dijital Pazarlama Uzmanı Nasıl Olunur? Dijital Pazarlama Uzmanı Nedir? Dijital Pazarlama Uzmanı İş İlanları