Consumer Campaign Management and Analytics Manager

Vodafone Telekomünikasyon A.Ş

Vodafone is the leading mobile telecommunications company in the world, with more than 315 million customers worldwide and presence in over 30 countries. Vodafone entered the Turkish market in 2006, and is continuing its investment in the country and its operations with great success.

• Experience in CRM field (6+ years)
• Bachelor Degree in engineering or business, master degree is a plus
• Expertise about retention, churn and up/cross sell activities 
• Familiarity with best-of-breed CRM solutions, such as Siebel Marketing, Chordiant, SAS
• Project management and analytical thinking skills                      
• Multi-task management                                                          
• Problem solving & decision making  
• Results-driven and delivery-focused
• Experience in a large multinational company is a plus
• Strong written,verbal communication skills&inter-personal skills both in Turkish and English

İŞ TANIMI

We are seeking a Consumer Campaign Management & Analytics Manager  with the will and ambition to work in Customer Value Management of Consumer Function, reporting to Head of Customer Value Management.-Consumer of Vodafone Turkey.

The purpose of this role is to lead the creation of campaign management framework, deployment of targeting logic in campaign management tools and improvement of campaign measurement methodologies.Will also lead data-driven customer insight generation via analytical tools and methodologies. The role reports directly to Head of Consumer Value Management, and has 6 direct reports in 2 sub teams. The ideal candidate should have at least 6 years of marketing experience, preferably several years in the telco industry. S/he should be able to drive high performance from others to deliver our business goals. Strong communication skills, analytical thinking, project management capabilities and multi-tasking skills are essential. Familiarity with best-of-breed CRM solutions, such as Siebel, Chordiant, SPSS or SAS, is a plus.

• Create, implement and maintain outbound and inbound marketing decisioning frameworks.  Facilitate the development of its key inputs such as eligibility rules, arbitration prioritisation, predictive models, offer value, levers, channel capacity, previous activity performance evaluation, customer investment rules, and strategic priorities. 
• Lead the definition, build and management of customer decisioning logic/rules, campaigns for outbound and inbound customer contact activity, based on the customer contact plan and requirements from the Planning team (incl. for NBA & Retention Optimiser)
• Review proposed customer contact activity to provide feedback on the high-level targeting/eligibility rules, offer prioritisation, use of propensity models and channel selection based on knowledge of the customer base and previous outcomes and results
• Utilise a consistent and rigorous approach to control group definition and management, to ensure that the decisioning output can be measured and reported upon
• Lead the use of post-activity reports and in-depth performance evaluation to determine how existing decisioning rules can be enhanced to drive increased business benefits
• Allocate appropriate channels to targeted customer contacts
• Demand / recommend availability of necessary channels
• Lead definition and implementation of contact management policy
• Lead the setup contact management platform