Loyalty Program Implementer

Shell & Turcas Petrol A.Ş

- University degree in related under gradutae / graduate program
- Min 3-4 years of experience in similar positions
- Retail business experience in dealer operated environment
- Proven track record of team work.
- Advanced English is a must
- Understands business and competitors, formulate strategies and plans
- Develop Customer Value Proposition
- Apply Shell Brand Standards and Policies
- Develop and Implement Communications Plans
- Manage Retail Loyalty Marketing Programs
- Develop Retail Payment and Loyalty Products
- Develop Alliances and Partnerships(in payment & loyalty)
- Manage Retail Loyalty Operations

İŞ TANIMI

• Acts as key interface between company and dealers regarding all aspects of program implementation.
• Interfaces with the CSCs, monitors customer feedback given to the CSCs.
• Monitors local KPIs on loyalty program usage and provides recommendations to respond to reductions in volume sold from loyalty programs.
• Implements and sustains current B2C credit card program and manages all necessary interfaces such as CSCs, Dealers.
• Establishes an efficient working relationship Sales Managers, Loyalty Manager and other Stakeholders.
• Be responsible to have P&Ls, breakevens and unit cost reductions available every quarter and volume, active accounts, redemption and penetration figures by month for TR loyalty schemes.
• Support Retail volume recovery plans by designing / implementing proper Loyalty / Marketing initiatives.
• Assist to manage Partnerhip Programs via certain KPIs.Develop and propose a loyalty strategy in line with business and marketing strategies