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İlan yayından kaldırılmıştır
İstanbul(Avr.), İstanbul(Asya)
İş Yerinde
İş Yerinde
Job Type
Full-Time
Position Level
Medium Level Manager
Department
Customer Relations
Customer Relations
Application Count
357 application
Job Type
Full-Time
Position Level
Medium Level Manager
Application Count
357 application
Department
Customer Relations
QUALIFICATIONS AND JOB DESCRIPTION
What do you envision for your future? At GE Healthcare, we strive to see life more clearly. Our 'healthymagination' vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world. We are a $17 billion unit of General Electric Company,employing more than 46,000 people worldwide and serving healthcare professionals in more than 100 countries. We believe in our strategy – and we'd like you to be a part of it. As a global leader, GE can bring together the best in science, technology, business and people to help solve one of the world's toughest challenges and shape a new age of healthcare. Something remarkable happens when you bring together people who are committed to making a difference - they do! At work for a healthier world.
-Bachelor’s Degree in Advertising, Journalism, Marketing or Business Administration
-5+ years’ experience in advertising, marketing communications or PR
-Fluency and excellent written and verbal command of English is essential for this role. (Note that candidates will
need to complete a writing test to demonstrate competencies).
-Must have the ability to develop and execute strategic campaigns and communications plans and also deliver at the
tactical level
-Demonstrated ability to develop innovative and creative solutions to complex challenges
-Experience in launching integrated campaigns in a multi-P&L & global environment
-Willing and able to travel and spend sufficient time in critical EAGM countries, as required
-Able to work under pressure, managing conflicting priorities and deadlines
Desired:
-8+ years’ experience in advertising or marketing communications
-Advertising/branding agency with direct campaign leadership experience in a complex geographic environment
-Healthcare product/industry acumen
-Leadership skills to lead teams and shape/lead growth vision and marketing strategy
-Innovation – develop new ideas through collaboration and execute on creative ideas
-Strong analytical and process skills
-Team oriented – ability to motivate and work well with diverse, cross-functional team
-Resilience & tenacity
-Networking & influencing skills
The development, management and delivery of focused, customer centric, multi-modality campaigns incorporated into our company-to-country storytelling will enable us to maximize the impact of marketing investment.This role reports to the Director of Communications and Campaigns for GE Healthcare Eastern and Africa Growth Markets (EAGM) and will work in close partnership with the CMO for EAGM and across the EAGM Marketing and Communications organizations and where required, the GE Healthcare global team. The EAGM Campaigns Manager is responsible for developing, rolling-out, and executing on integrated campaigns in the Region maintaining and implementing GE brand standards, image and positioning across all integrated regional campaigns for all P&Ls and regions. In addition, working with the EAGM Campaigns and Communications Director, this role will support the development of overarching commercial messaging and value propositions.
-Working in partnership with EAGM Marketing team to identify EAGM wide, sub-region and product campaign themes. Aligning campaigns to regional and global positioning.
-Defining the cross-business campaign execution framework and region assets to support campaign development and rollout
-Working hand-in-hand with Communications, Regional Product Marketing and Regional Solutions Marketing to frame the overall campaign story
-Supporting Campaign and Communications Director in defining and meeting KPIs, tollgate reviews and regional Campaigns operating mechanisms
-Providing overall campaign management including transition from EAGM plans to sub-regional execution.
-Defining campaign metrics and drive execution adjustments based on results.
-Identifying and managing agency vendor(s) in partnership with marketing and sourcing teams.
Goals:
-Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
-Complete all planned Quality & Compliance training within the defined deadlines
-Identify and report any quality or compliance concerns and take immediate corrective action as required
-Bachelor’s Degree in Advertising, Journalism, Marketing or Business Administration
-5+ years’ experience in advertising, marketing communications or PR
-Fluency and excellent written and verbal command of English is essential for this role. (Note that candidates will
need to complete a writing test to demonstrate competencies).
-Must have the ability to develop and execute strategic campaigns and communications plans and also deliver at the
tactical level
-Demonstrated ability to develop innovative and creative solutions to complex challenges
-Experience in launching integrated campaigns in a multi-P&L & global environment
-Willing and able to travel and spend sufficient time in critical EAGM countries, as required
-Able to work under pressure, managing conflicting priorities and deadlines
Desired:
-8+ years’ experience in advertising or marketing communications
-Advertising/branding agency with direct campaign leadership experience in a complex geographic environment
-Healthcare product/industry acumen
-Leadership skills to lead teams and shape/lead growth vision and marketing strategy
-Innovation – develop new ideas through collaboration and execute on creative ideas
-Strong analytical and process skills
-Team oriented – ability to motivate and work well with diverse, cross-functional team
-Resilience & tenacity
-Networking & influencing skills
İŞ TANIMI
GE Healthcare Eastern and Africa Growth Markets (EAGM) is an 84-country emerging markets region covering Russia and CIS, Turkey and Central Asia, Middle East & Pakistan, Saudi Arabia and Africa. As part of the GE Healthcare Communications functional build out in EAGM, this will role will cover MENAT with a key focus on GE Healthcare in Saudi Arabia, Turkey, Middle East & Pakistan & Algeria.The development, management and delivery of focused, customer centric, multi-modality campaigns incorporated into our company-to-country storytelling will enable us to maximize the impact of marketing investment.This role reports to the Director of Communications and Campaigns for GE Healthcare Eastern and Africa Growth Markets (EAGM) and will work in close partnership with the CMO for EAGM and across the EAGM Marketing and Communications organizations and where required, the GE Healthcare global team. The EAGM Campaigns Manager is responsible for developing, rolling-out, and executing on integrated campaigns in the Region maintaining and implementing GE brand standards, image and positioning across all integrated regional campaigns for all P&Ls and regions. In addition, working with the EAGM Campaigns and Communications Director, this role will support the development of overarching commercial messaging and value propositions.
-Working in partnership with EAGM Marketing team to identify EAGM wide, sub-region and product campaign themes. Aligning campaigns to regional and global positioning.
-Defining the cross-business campaign execution framework and region assets to support campaign development and rollout
-Working hand-in-hand with Communications, Regional Product Marketing and Regional Solutions Marketing to frame the overall campaign story
-Supporting Campaign and Communications Director in defining and meeting KPIs, tollgate reviews and regional Campaigns operating mechanisms
-Providing overall campaign management including transition from EAGM plans to sub-regional execution.
-Defining campaign metrics and drive execution adjustments based on results.
-Identifying and managing agency vendor(s) in partnership with marketing and sourcing teams.
Goals:
-Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
-Complete all planned Quality & Compliance training within the defined deadlines
-Identify and report any quality or compliance concerns and take immediate corrective action as required
Preferred Candidate
More than 5 years of experience
Bachelor’s(Graduate), Master’s(Student), Master’s(Graduate), Doctorate(Student), Doctorate(Graduate)
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